Content Marketer

Ociana; Toronto; Híbrido; CAD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary & PTO

Employer-paid health & dental benefits

Annual HSA/FSA allotment

Annual professional development spend

One-time tech allowance

Remote-first culture across Canada

Descripción de la vacante

GSTS, a Global Maritime Intelligence company behind OCIANA, is seeking a Content Marketer to translate complex maritime data into engaging content that supports growth across marketing, sales, and brand initiatives.

You will collaborate with the Revenue team, product leaders, SMEs, and partners to drive demand generation, brand positioning, and thought leadership, while embracing a remote-first culture across Canada.

Formación

• Proven experience in content marketing, content writing, or similar marketing communications.
• Strong writing and editing skills with clarity, tone, and structure.
• Experience creating B2B content for technology, data, or enterprise audiences.
• Minimum 5 years in defence, security, maritime, or operational environments, incl. 3 years in defence & security sector.
• Ability to distill complex information into clear messaging with SMEs.
• Familiarity with SEO fundamentals and content performance measurement.
• Experience working with CMS platforms, AI, Canva and marketing tools.

Responsabilidades

• Develop and execute a content strategy aligned with GSTS's business, product, and revenue goals.
• Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces.
• Translate technical and data-driven concepts into accessible, audience-focused content.
• Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging.
• Support demand generation through content for campaigns, emails, landing pages, articles, and social posts.
• Manage and maintain website content with clarity, consistency, and SEO best practices.
• Coordinate content for events, product launches, announcements, and PR initiatives.
• Track content performance and contribute to reporting on engagement and lead impact.

Conocimientos

Content marketing

Content writing

Marketing communications

Project management

B2B marketing

SEO fundamentals

Educación

Marketing, Communications, Journalism, Business degree or diploma

Herramientas

CMS platforms

AI

Canva

Salesforce

Mailchimp

Descripción del empleo

COMPANY DESCRIPTION

Global Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques.

GSTS is building a team to support the continued development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join our team and make the world safer and greener for all.

Read more at: www.gsts.ca

ROLE

The Content Marketer position is a strategic, hands-on role responsible for developing compelling content that supports GSTS's growth objectives across marketing, sales, and brand awareness. The successful candidate will translate complex maritime intelligence and technology concepts into clear, engaging content that resonates with target audiences across the commercial, defence, and public-sector markets.

This role will report to our fractional CMO with a dotted line to our COO, and work closely with the revenue team, product leaders, subject matter experts, and external partners to support demand generation, brand positioning, and thought leadership initiatives.

KEY RESPONSIBILITIES

• Develop and execute a content strategy aligned with GSTS's business, product, and revenue goals
• Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces
• Translate technical and data-driven concepts into accessible, audience-focused content
• Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging
• Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts
• Manage and maintain website content, ensuring clarity, consistency, and SEO best practices
• Coordinate content to support events, product launches, announcements, and PR initiatives
• Track content performance and contribute to reporting on engagement and lead impact.

EXPERIENCE & QUALIFICATIONS

• Proven experience in content marketing, content writing, or a similar marketing communications role
• Strong writing and editing skills with a keen eye for clarity, tone, and structure
• Experience creating B2B content, particularly for technology, data, or enterprise audiences
• Minimum 5 years of experience in defence, security, maritime, or operational environments, including at least 3 years of direct experience in the defence & security sector
• Ability to manage multiple projects and deadlines simultaneouslyComfort working with subject matter experts to distill complex information into clear messaging
• Familiarity with SEO fundamentals and content performance measurement
• Experience working with CMS platforms, AI, Canva and other marketing tools.

BONUS POINTS

• Degree or Diploma in Marketing, Communications, Journalism, Business, or a related field
• Experience supporting sales enablement or demand generation initiatives
• Experience with Maritime Domain Awareness, AIS, or SAR data
• Background in ISR, intelligence support, or operational analysis environments
• Experience producing reports or briefings for government or defence audiences
• Proficiency with CRM and marketing platforms (e.g., Salesforce, Mailchimp)

COMMENTS / SPECIAL CONSIDERATIONS

Candidates must pass a criminal background check and provide two professional references.

All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

WHAT WE OFFER

GSTS is focused on attracting unique, diverse perspectives that help drive the global maritime industry forward. Our compensation is comprised of the following:

• Competitive salary and PTO
• 100% employer-paid health and dental benefits for you and your family
• Annual HSA/FSA allotment
• Access to virtual mental and physical health professionals
• Annual professional development spend
• One-time tech allowance

WHY WORK WITH US?

• Remote-first culture: Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options.
• Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.
• Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication.
• Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.
• Exciting industry: Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges.
• Work-life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.

EQUITY, PRIVACY & APPLICATION INFORMATION

We are committed to creating a sense of belonging amongst our team. We place an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package.

Notice of AI Use in Recruitment:

GSTS uses artificial intelligence (AI) responsibly to help support administrative and efficiency-focused aspects of our recruitment process. This includes things like drafting job descriptions, generating interview questions, note-taking and recordings, and supporting sourcing and scheduling workflows. All candidate evaluations, interviews, and hiring decisions are made by members of the GSTS team. Though AI-tools help with initial screening and assessment of applicants, they do not replace human judgement in interviewing or hiring decisions. GSTS regularly reviews its recruitment practices to mitigate bias and to ensure alignment with applicable laws and evolving best practices.

We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations.

To learn about how we use and protect your data, go to our Privacy Policy.

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