Remote AI-Driven Product Marketing Lead (GTM & Launches)

Jobgether SRL; Canada; Remote; CAD 116,000 - 140,000; Full time

Benefits offered by this job

Remote work in Canada

Stock options

Health benefits

3 weeks vacation

Wellness allowance

Job summary

Jobgether SRL is seeking a high-impact product marketing leader to own go-to-market strategies from planning to execution. You will work with product, marketing, sales, and partners to translate technical products into value propositions for buyers.

You will drive launches, messaging, and sales enablement while leveraging AI-powered workflows to research, test, and enable campaigns. This remote Canada role offers ownership, autonomy, and growth.

Qualifications

• 4+ years of B2B product marketing with launches, positioning, and messaging.
• Hands-on sales enablement experience, including battlecards and collateral.
• Experience using AI tools in marketing work or eagerness to learn AI workflows.
• Solid product marketing fundamentals; AI expertise is a plus, not required.
• Experience collaborating with product teams to influence strategy.
• Ability to translate technical products into clear buyer value.
• Strong quantitative and analytical skills; excellent written and verbal communication.
• Customer-centric approach with direct customer engagement experience.
• Strong cross-functional diplomacy; able to influence stakeholders.
• Thrives in a fast-moving, autonomous, ownership-driven environment.

Responsibilities

• Plan and execute go-to-market strategies and launches for new products, features, and releases.
• Develop product marketing programs with the broader marketing team and budgets.
• Partner with demand gen and content teams to sustain pipeline and market demand.
• Measure performance of programs and communicate actionable recommendations.
• Develop clear positioning, messaging, and content for target buyer personas.
• Translate complex product capabilities into clear customer value.
• Represent products through thought-leadership content and presentations.
• Build deep buyer insights on needs, behaviors, and decision journeys.
• Monitor competitive landscape and refine marketing and sales strategies.
• Map buyer journeys and optimize decision points and information sources.
• Enable sales and partners with training, battlecards, and collateral.
• Convert positioning into actionable resources for marketing and sales.
• Use AI tools to conduct market and competitive research and create assets.
• Build reusable AI-powered workflows and templates for teams.

Skills

B2B product marketing

Sales enablement

AI tools usage

Product strategy collaboration

Translate technical to buyer value

Analytical skills

Customer-centric mindset

Cross-functional diplomacy

Project management

Entrepreneurial mindset

Tools

AI tools

Marketing automation

Job description

Jobgether SRL is seeking a high-impact product marketing leader to own go-to-market strategies from planning to execution. You will work with product, marketing, sales, and partners to translate technical products into value propositions for buyers.

You will drive launches, messaging, and sales enablement while leveraging AI-powered workflows to research, test, and enable campaigns. This remote Canada role offers ownership, autonomy, and growth.