Regional Sales Representative

Parmerit Inc; Strathroy; Hybrid; CAD 88,000 - 103,000; Full time

Job summary

Adescor, backed by Parmerit Inc., designs and builds intelligent automation systems in Strathroy, Ontario. We seek a Regional Sales Representative to own the territory end-to-end, lead opportunities, and become a trusted advisor to customers.

The role is hybrid and reports to the Sales Manager. Compensation is determined by experience and qualifications, with a hiring range of CAD 88,000 to CAD 102,000 annually.

Qualifications

• 4+ years in sales, business development, or account management.
• Experience in manufacturing, industrial, or technical sales environments preferred.
• Ability to understand and position technical products and solutions.
• Strong pipeline management and CRM experience.
• Post-secondary education in Business, Engineering, or a related field.

Responsibilities

• Own and drive the full sales cycle, from prospecting and opportunity development to closing and post-delivery follow-up.
• Build, strengthen, and grow long-term customer relationships by serving as a trusted advisor and strategic partner.
• Identify, develop, and secure high-value sales opportunities within complex manufacturing and automation environments.
• Lead consultative discovery conversations to understand customer challenges, goals, and operational needs.
• Translate technical solutions into clear business value, demonstrating measurable ROI and competitive advantage.
• Develop and execute territory growth strategies that support company objectives and revenue targets.
• Collaborate cross-functionally with engineering, operations, and internal teams to deliver customer-focused solutions.
• Maintain a healthy sales pipeline through proactive account management, CRM utilization, and data-driven decision-making.
• Represent Adescor at customer sites, industry events, networking opportunities, and trade shows.
• Consistently meet or exceed sales targets while contributing to overall business growth.
• Communicate confidently and effectively with stakeholders at all levels, from plant personnel to executive decision-makers.
• Approach challenges strategically, turning complex customer needs into practical, value-driven solutions.
• Operate with a high level of professionalism, integrity, accountability, and initiative in a fast-paced environment.

Skills

4+ years in sales

Manufacturing/industrial sales

Technical solution positioning

CRM & pipeline management

Business/Engineering education

Education

Post-secondary education in Business or Engineering

Tools

CRM software (Salesforce)

Job description

Salary Range: $88,000.00 To $103,000.00 Annually

Get to Know Us

Adescor, backed by the manufacturing strength of Parmerit, designs and builds intelligent automation systems that help customers operate smarter, faster, and more efficiently. By combining automation, controls, engineering, and precision manufacturing under one roof, we deliver high-performance solutions for demanding production environments.

As part of a growing group that includes Parmerit Inc. and Wolfe Industrial, we offer integrated expertise in automation, machining, fabrication, and specialized equipment design from our facility in Strathroy, Ontario.

With more than 30 years of combined manufacturing expertise behind us, we are a team of problem-solvers committed to quality, accountability, and delivering practical solutions that drive our customers' success.

The Opportunity

We are presently seeking a Regional Sales Representative to play a key role in owning your territory end-to-end shaping strategy, leading opportunities, and positioning yourself as a trusted advisor to your customers.

This role is a hybrid position and reporting to the Sales Manager.

This is a newly created role driven by continued growth and expansion across our operations.

The hiring range for this position is $88,000 - $102,000. The final compensation will be determined based on the candidate’s experience, skills, and overall qualifications.

What You'll Be Responsible For

You will operate with autonomy and accountability, leading the full sales cycle while delivering real value to customers:

• Own and drive the full sales cycle, from prospecting and opportunity development to closing and post-delivery follow-up.
• Build, strengthen, and grow long-term customer relationships by serving as a trusted advisor and strategic partner.
• Identify, develop, and secure high-value sales opportunities within complex manufacturing and automation environments.
• Lead consultative discovery conversations to understand customer challenges, goals, and operational needs.
• Translate technical solutions into clear business value, demonstrating measurable ROI and competitive advantage.
• Develop and execute territory growth strategies that support company objectives and revenue targets.
• Collaborate cross-functionally with engineering, operations, and internal teams to deliver customer-focused solutions.
• Maintain a healthy sales pipeline through proactive account management, CRM utilization, and data-driven decision-making.
• Represent Adescor at customer sites, industry events, networking opportunities, and trade shows.
• Consistently meet or exceed sales targets while contributing to overall business growth.
• Communicate confidently and effectively with stakeholders at all levels, from plant personnel to executive decision-makers.
• Approach challenges strategically, turning complex customer needs into practical, value-driven solutions.
• Operate with a high level of professionalism, integrity, accountability, and initiative in a fast-paced environment.

What You Bring

• 4+ years in sales, business development, or account management
• Experience in manufacturing, industrial, or technical sales environments preferred
• Ability to understand and position technical products and solutions
• Strong pipeline management and CRM experience
• Post-secondary education in Business, Engineering, or a related field

Why Join Us

At Adescor / Parmerit, you will be part of a team that values performance, collaboration, and growth:

• Results-driven culture built on accountability, ownership, and execution
• Opportunities to influence strategy, key decisions, and business outcomes
• Collaborative environment where your ideas and expertise are valued
• Work on cutting-edge industrial automation and engineered system solutions
• Be part of a high-performing, technically driven team committed to excellence
• Influence projects from concept through design, build, and deployment
• Take on a high-impact role with visibility across engineering and leadership teams
• Join a growing organization focused on innovation, continuous improvement, and customer success
• Access ongoing professional development and career growth opportunities
• Make meaningful, tangible contributions that directly impact customers and the business
• Build a rewarding, long-term career with a company invested in your success

AI Disclosure

We do not use Artificial Intelligence (AI) or automated tools in our recruitment or selection process. All applications are reviewed and assessed directly by our hiring team.

Disclaimer

Adescor is committed to fostering an inclusive and accessible workplace. Accommodations are available throughout the recruitment process in accordance with Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require a specific accommodation, please contact Human Resources.