Regional Sales Leader

Venters Recruits Ltd.; Calgary, Edmonton; On-site; CAD 120,000 - 180,000; Full time

Job summary

Venters Recruits Ltd. in Canada is seeking a Market Leader to drive sales growth, strengthen partnerships and lead a team of Account Executives across Alberta and Saskatchewan.

This hands-on leadership opportunity combines sales strategy, team development and direct customer engagement, with a focus on the residential HVAC replacement market. Approximately 60% of the role involves strategic customer visits and field coaching, with 40% dedicated to market management.

Qualifications

• 10+ years of progressive sales leadership experience driving revenue growth and team performance.
• HVAC industry experience preferred, including knowledge of equipment, parts, supplies and light commercial applications.
• Strong business acumen, including sales planning, margin management and financial analysis.
• Proven ability to coach, mentor and develop sales professionals.
• Excellent communication, presentation, negotiation and relationship-building skills.
• Proficiency with CRM systems and sales analytics.
• Ability to travel throughout Alberta and Saskatchewan.

Responsibilities

• Lead and develop a team of 1-2 Account Executives, establishing clear sales objectives and margin growth targets.
• Develop and execute territory strategies to grow revenue, expand market share and secure new business.
• Conduct joint customer visits to coach team members, support negotiations and develop key accounts.
• Build strong relationships with HVAC dealers, contractors and senior customer decision-makers.
• Identify market opportunities and develop solutions that strengthen customer value and business performance.
• Collaborate with internal teams to improve sales effectiveness and customer service.
• Provide market intelligence and business insights to senior leadership.
• Use CRM reporting and sales performance metrics to guide decisions and track results.

Skills

Sales leadership

Territory management

Negotiation

Relationship building

Coaching

Presentation

Travel readiness

Education

Bachelor's degree in business or marketing

High school diploma or equivalent

Tools

CRM systems

Sales analytics

Job description

Location: Alberta | Territory: Alberta and Saskatchewan

Our client, a national distributor of residential and light commercial HVAC equipment, parts and supplies, is seeking a Market Leader to drive sales growth, strengthen customer partnerships and lead a team of Account Executives across Alberta and Saskatchewan.

This hands-on leadership opportunity combines sales strategy, team development and direct customer engagement, with a focus on the residential HVAC replacement market. Approximately 60% of the role involves strategic customer visits and field coaching, with 40% dedicated to market management.

Key Responsibilities

Lead and develop a team of 1-2 Account Executives, establishing clear sales objectives and margin growth targets.

Develop and execute territory strategies to grow revenue, expand market share and secure new business.

Conduct joint customer visits to coach team members, support negotiations and develop key accounts.

Build strong relationships with HVAC dealers, contractors and senior customer decision-makers.

Identify market opportunities and develop solutions that strengthen customer value and business performance.

Collaborate with internal teams to improve sales effectiveness and customer service.

Provide market intelligence and business insights to senior leadership.

Use CRM reporting and sales performance metrics to guide decisions and track results.

Qualifications

10+ years of progressive sales leadership experience, with demonstrated success driving revenue growth and team performance.

HVAC industry experience preferred, including knowledge of equipment, parts, supplies and light commercial applications.

Strong business acumen, including sales planning, margin management and financial analysis.

Proven ability to coach, mentor and develop sales professionals.

Excellent communication, presentation, negotiation and relationship-building skills.

Proficiency with CRM systems and sales analytics.

Ability to work independently and travel throughout Alberta and Saskatchewan.

High school diploma or equivalent required; a degree in business, marketing or a related field is preferred.