Regional Field Manager - West

Encore; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Encore is seeking a Regional Field Manager to lead a team of part-time sales and merchandising reps across the Calgary region. You will drive distribution, visibility, and brand priorities at retail, while building strong store relationships to meet client objectives.

The role emphasizes inspirational leadership, strategic alignment with corporate goals, and a hands-on approach to coaching in a dynamic food and grocery environment. Travel is required.

Qualifications

• 5+ years of successfully leading teams in a grocery environment.
• 5 years of CPG or Category experience.
• Strong leadership and ability to influence cross-functional teams.
• Willingness to travel 10–15% overnight.

Responsibilities

• Lead your team to meet objectives and build relationships with department managers.
• Increase sales and distribution through merchandising activities.
• Communicate retail priorities to your team and optimize call coverage.
• Spend significant time in field training and supporting the team.
• Lead retail sales during seasonal activations and launches.
• Review performance and adjust plans to achieve targets.
• Provide ongoing training and travel across the region as required.
• Maintain communication with the retail team and client contacts.
• Track activity and performance against objectives using tracking tools.
• Support regional retail sales meetings and development processes.

Skills

Team leadership

CPG experience

Travel readiness

Analytical skills

Communication skills

Job description

What Encore's All About:
At Encore, we possess the expertise in field sales to ensure our clients are successful in their most critical market channels. Going deep with few...being nimble and responsive for us is more than a turn of phrase, it is a way of life...and it comes down to the following Vision and Mission that compel us to outperform every day. Our Vision: The first choice for tier one organizations seeking to optimize their field sales investment. Our Mission: Provide uncompromising quality of service and unparalleled caliber of thinking...developing strategies and delivering solutions that enable our clients to win.

REGIONAL FIELD MANAGER - CALGARY, AB

Position Summary:

Encore is looking to identify top talent with a background in the CPG space to help spearhead our continuing growth in the new year. This is a future opportunity as we continue to expand our business. This role is leading and developing a team of part-time sales and merchandising representatives across the region representing an industry leader in the CPG world. Your team is focused on our client's success at retail through call coverage objectives, increasing distribution & visibility of their products, executing brand priorities and building strong relationships with key store contacts. Your role is focused on ensuring your team's success.

The Perfect Person for this Role:

You’re someone who inspires people to do their very best all of the time. You understand how to utilize your team members’ strengths and love working with them to constantly elevate their skills. You understand how to translate corporate objectives into individual objectives and support your team in reaching them. You’re a big-picture thinker who understands how your team and the decisions you make impact the rest of the organization. You get jazzed about leading others in a competitive, dynamic, business environment and can successfully navigate a team to enable, drive & adapt to change. You are someone who holds yourself accountable for delivering quality results from both you and your team. Ideally, you’re no stranger to the world of outsourced sales and merchandising and you know the grocery channel like the back of your hand. You provide uncompromising quality of service in everything you do.

Position Responsibilities:

• Lead your team to meet objectives which will include developing strong relationships with department managers and increasing sales of the product brands through sales and merchandising activities
• Delivering on sales targets for the clients product lines within designated banners within the territory geographic area
• Effectively communicate retail priorities to your team
• Ensure optimal call coverage/frequency is maintained (Territory worksheets completed & optimized)
• Spend 50% to 60% of your time in field training & supporting your team
• Lead retail sales during seasonal activations, ensure staff launch display and distribution efforts to enable each brand to reach its targets
• Review performance reports to ensure that objectives are being met and put plans in place if they are not
• Provide initial and ongoing training, which will require travel across the region as required
• Maintain ongoing communication with the retail team. (Voice Mails, Emails, Conference calls)
• Track Rep call averages, daily activities, and success against objectives – full utilization of the tools provided in tracking your reps
• Maintain a partnership and regular communication with client contacts
• Provide feedback and insights on field coverage on a regular basis
• Participate in development, planning and running/execution of Regional Retail sales meetings
• Lead the informal and formal performance development process of your team members

Your Experience:

• 5+ years of successfully leading teams in a grocery environment
• 5 years of CPG or Category experience
• A natural, inspirational leader - The ability to cultivate collaborative internal and external relationships through leadership, influence and impact
• A genuine desire to move your team up the performance ladder
• Strong analytical, problem-solving and organizational skills
• High degree of comfort with technology
• Highly effective verbal and written communication skills
• Ability to travel overnight - 10-15%

Encore is an equal opportunity employer who welcomes diversity and celebrates difference! If you require accommodations, we are committed to providing you with the tools you need to succeed. Should you require accommodations throughout the application and selection process please reach out to us directly.