Retail Team Lead / Area Supervisor

Brand Momentum Inc.; Calgary; Hybrid; CAD 54,000 - 66,000; Full time

Job summary

Brand Momentum is seeking a Retail Team Lead / Area Supervisor to oversee field execution across a regional territory, leading and developing a team of Sales Experts and ensuring sales KPIs are met.

You will partner with the Field Manager to manage day-to-day field operations, scheduling, reporting, and escalation handling, while coaching the team for consistent performance and customer experiences.

Qualifications

• 3–4+ years of retail sales, field leadership, or territory management experience.
• Proven ability to lead, coach, and manage performance of field-based teams.
• Strong sales acumen with a focus on driving results and execution.
• Experience managing regional operations, scheduling, and field logistics.

Responsibilities

• Lead, coach, and develop Sales Experts within your assigned region.
• Set clear goals, conduct check-ins, and manage performance with feedback.
• Drive accountability and implement corrective action as needed.
• Support team engagement through recognition, incentives, and team-building.
• Own delivery of retail sales performance and KPIs in the region.
• Oversee scheduling, route planning, reporting, and field logistics.

Skills

Retail sales

Field leadership

Territory management

Communication

Problem-solving

Organization

Independent work

Tools

Microsoft Office

Job description

Retail Team Lead / Area Supervisor

Location: Regional / Field-Based (60%-70% field travel)
Employment Type: Full-Time

About the Role

We are looking for a results-driven Retail Team Lead / Area Supervisor to oversee field execution within an assigned region, leading and developing a team of Sales Experts (SEs). This role is responsible for driving sales performance, managing day-to-day field operations, and overseeing escalations within the region, while ensuring alignment with company standards and objectives.

As the primary owner of field execution in your territory, you will act as the key point of contact for your team and regional operations, partnering closely with the Field Manager to deliver consistent results.

Why Join Us

• Opportunity to own and lead field execution within a defined region
• Exposure to a dynamic, fast-growing retail and field sales environment
• Ongoing coaching, development, and career progression opportunities
• Salary: Starting at $60,000 per year

What You’ll Be Responsible For

Team Leadership & Regional Oversight

• Lead, coach, and develop a team of Sales Experts within your assigned region
• Set clear goals, conduct regular check-ins, and manage performance through ongoing feedback and reviews
• Drive accountability and performance across the team, addressing gaps and implementing corrective action plans
• Support team engagement through recognition, incentives, and team-building initiatives

Sales Performance & Execution

• Own the delivery of retail sales performance within your region, ensuring KPIs and targets are consistently met
• Monitor individual and team performance, identifying trends and performance gaps
• Motivate and guide the team to meet and exceed sales objectives

Training & Coaching

• Support onboarding of new hires, including product knowledge and field protocols
• Deliver ongoing in-field coaching, shadowing, and skill development (e.g., objection handling, closing techniques)
• Reinforce consistent messaging, best practices, and alignment with company priorities

Field Operations & Regional Management

• Oversee and manage day-to-day field operations within your region, including scheduling, route planning, and coverage
• Ensure adherence to call plans, visit schedules, and company policies (attendance, compliance, uniform standards)
• Manage and resolve field-level operational issues, including retailer concerns, access challenges, and team-related issues
• Ensure accurate and timely submission of reports, time tracking, and required documentation

Escalations & Stakeholder Support

• Act as the primary escalation point for field-related issues within your region
• Resolve day-to-day retailer and operational concerns, escalating more complex issues to the Field Manager as needed
• Build and maintain strong relationships with retail partners and stakeholders within your territory
• Represent company standards and brand expectations consistently in-market

Communication & Reporting

• Serve as the main point of contact between Sales Experts and the Field Manager for your region
• Share insights, performance updates, and field feedback to support broader business decisions
• Ensure clear, consistent communication across your team and leadership

What You Bring

• 3–4+ years of retail sales, field leadership, or territory management experience
• Proven ability to lead, coach, and manage the performance of field-based teams
• Strong sales acumen with a focus on driving results and execution
• Experience managing regional operations, scheduling, and field logistics
• Excellent communication, organization, and problem-solving skills
• Ability to operate independently and take ownership of a territory
• Proficiency in Microsoft Office

Additional Requirements

• Access to a reliable vehicle (required)
• Willingness to travel within the assigned region
• Criminal background check required

About Brand Momentum

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to "Goodness," a core value that permeates everything we do.

Our Commitment

• Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
• Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
• Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
• Diversity and Inclusion:We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.

We are committed to providing accommodations for persons with disabilities. If you require an accommodation, we will work with you to meet your needs, to the extent required by law.

Job Status: Future Opportunity

#BMI1