Senior PR Account Executive

Placements24; Kimberley; On-site; CAD 36,000 - 55,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional growth opportunities

Kimberley, Northern Cape location

Job summary

Placements24 in Kimberley, South Africa is seeking a seasoned Senior PR Account Executive to manage client accounts, develop strategic PR initiatives, and lead campaigns.

You will mentor junior staff, secure media placements, monitor coverage, and contribute to new business efforts within a fast-paced agency environment.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum 4 years of experience in public relations or media relations, with a focus on account management.
• Demonstrated ability to build and maintain strong client relationships.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Proven track record of securing media placements and managing successful PR campaigns.

Responsibilities

• Manage day-to-day client communications and relationships for a portfolio of accounts.
• Develop and implement strategic PR plans that align with client objectives and KPIs.
• Craft compelling press releases, pitches, and other PR materials.
• Proactively seek and secure media coverage in relevant outlets.
• Monitor media activity and provide comprehensive reports on campaign performance.
• Collaborate with internal teams to ensure seamless campaign execution.
• Identify and manage potential PR crises, developing and implementing response strategies.
• Contribute to new business development efforts, including proposal writing and presentations.
• Mentor and guide junior account executives and coordinators.

Skills

Client relationship management

Media relations

Public relations strategy

Presentation skills

Team mentorship

Bachelor's degree in PR/Communications

Education

Bachelor's degree in Public Relations/Communications/Marketing

Tools

PR software

Media monitoring tools

Project management

Job description

About the Role Our client, a reputable media and public relations firm, is seeking a seasoned Senior PR Account Executive to join their dynamic team in Kimberley, Northern Cape. This role is critical for managing client accounts, developing strategic PR initiatives, and ensuring the successful execution of campaigns. The ideal candidate will possess strong media relations skills, excellent communication abilities, and a proven track record of client satisfaction. You will be responsible for nurturing client relationships, guiding junior team members, and contributing to the overall growth of the agency's PR division. This is a prime opportunity to leverage your expertise in the vibrant landscape of the Northern Cape and make a substantial impact.

Key Responsibilities

• Manage day-to-day client communications and relationships for a portfolio of accounts.
• Develop and implement strategic PR plans that align with client objectives and KPIs.
• Craft compelling press releases, pitches, and other PR materials.
• Proactively seek and secure media coverage in relevant outlets.
• Monitor media activity and provide comprehensive reports on campaign performance.
• Collaborate with internal teams to ensure seamless campaign execution.
• Identify and manage potential PR crises, developing and implementing response strategies.
• Contribute to new business development efforts, including proposal writing and presentations.
• Mentor and guide junior account executives and coordinators.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 4 years of experience in public relations or media relations, with a focus on account management.
• Demonstrated ability to build and maintain strong client relationships.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Proven track record of securing media placements and managing successful PR campaigns.
• Solid understanding of media relations, digital PR, and social media trends.
• Proficiency in PR software, media monitoring tools, and project management.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strategic thinking and problem-solving skills are essential.

Benefits

• Competitive annual salary of R .
• Comprehensive benefits package including medical aid and retirement fund.
• Opportunities for professional growth and development.
• Engaging work environment within a dedicated team in Kimberley, Northern Cape .
• Chance to work with a diverse range of impactful clients.
• Direct contribution to the strategic direction of client PR initiatives.