Qualitative Research Manager

MarketOnce; Quinte West; On-site; CAD 138,000 - 165,000; Full time

Benefits offered by this job

Health insurance

401k plan

Office in Denver

Commuter benefits

Job summary

MarketOnce is seeking a seasoned qualitative research manager to design studies, develop discussion guides, moderate, analyze transcripts and video, and report results with a focus on storytelling. You will work closely with senior leaders to translate clients’ objectives into creative qualitative research designs and to surface underlying dynamics.

This onsite role requires collaboration across departments, leadership in vendor management, and ongoing professional development for colleagues.

Qualifications

• 5+ years of relevant experience in qualitative research with a demonstrable track record.
• Portfolio including discussion guides, video clips and reports.
• Ability to translate business objectives into creative qualitative designs.
• Mastery of moderation with projective techniques and visual exercises.
• Strong organizational and time-management skills in a fast-paced environment.
• Dynamic personality with excellent client-handling and presentation skills.
• Storytelling and reporting skills, with fluency in PowerPoint and AI awareness.
• Willingness to work evenings/weekends when needed.

Responsibilities

• Design qualitative studies across industries.
• Develop discussion guides using projective techniques and visuals.
• Moderate in-depth interviews and focus groups online and in person.
• Analyze and synthesize transcripts and video to surface insights.
• Report findings in PPT, memos and videos with strong storytelling.
• Manage qualitative vendors and recruiting.
• Lead client debriefings and present findings.
• Provide training for colleagues and develop client webinars.

Skills

Qualitative research

Moderation

Storytelling

Project management

Client handling

PowerPoint

AI awareness

Tools

Transcription tools

Video analysis tools

Job description

About the Opportunity:

We’re seeking a seasoned qualitative research manager to design qualitative studies, develop discussion guides, moderate, analyze and synthesize transcripts and video, and report results with an emphasis on storytelling. A thorough understanding of qualitative research techniques, tools, processes, and procedures is essential. You must have strong interpersonal and organizational skills and be detail-oriented, flexible and above all, collaborative.

The range of duties includes but is not limited to designing qualitative studies of varying complexity, i.e., studies ranging from a handful of in-depth interviews to multi-market, multi-method programs; developing discussion guides; moderating in-depth interviews and focus groups, in-person and online; analyzing and synthesizing transcripts and video; and reporting findings with a focus on impactful storytelling. Above all, the person in this position must be exceptional at translating clients’ business objectives into creative and effective qualitative research designs — and, when moderating, at getting beyond simple, direct questioning through the use of projective techniques, visual exercises and similar approaches to capture the underlying dynamics that shape attitudes and behavior.

In this role, you will be working closely with the Sr. Director of Custom Research, various Research Directors and Managers, and the Director of Marketing Sciences as well as various Data Analysts and Publishing department personnel

What You’ll Do:

• Design qualitative research studies for clients across a wide variety of industries




• Note: these projects will vary not only by industry, but also by general approach (IDIs, in-person and online focus groups, online communities/bulletin boards, ethnographies, shop-alongs, etc.) and project type (exploratory/discovery, concept and message testing, journey mapping, positioning, persona development, etc.)




• Translate client business objectives into creative, effective qualitative research designs


• Develop discussion guides that move beyond direct questioning — incorporating projective techniques, visual and enabling exercises, and other approaches to surface underlying motivations and dynamics


• Moderate in-depth interviews and focus groups, in person and over the internet, with skill, warmth and adaptability


• Analyze and synthesize transcripts and video to identify the themes, tensions and insights that matter most to the business question


• Report qualitative findings in PPT and other formats (memos, white papers, video reels, etc.) with an emphasis on storytelling


• Select and manage qualitative vendors and facilities, and oversee recruiting against target specifications


• Lead discussions and debriefings with clients in person or over the internet


• Provide professional development training for colleagues/junior staff


• Develop and present webinars for clients/prospects

What We’re Looking For:

• 5+ years of relevant experience in qualitative research with a demonstrable track record of high performance


• A portfolio of past work you can share — including discussion guides, video clips and reports (redacted as necessary to preserve client confidentiality)


• A demonstrated ability to translate business objectives into creative and effective qualitative research designs


• Mastery of moderation, including projective techniques, visual and enabling exercises, and other methods for getting beyond surface responses to capture underlying dynamics


• Strong organizational and time management skills with the ability to plan, prioritize, manage, and effectively deliver on multiple projects simultaneously with minimal supervision in a fast-paced environment


• A dynamic personality with excellent client-handling and presentation skills


• Strong storytelling and reporting skills, with fluency in PowerPoint as well as a sense of how best to leverage AI


• Experience with qualitative analysis and transcription/video tools a plus


• Superior customer focus, and willingness to work evenings and weekends if needed to support our clients


• A can-do, positive and collaborative attitude, with a willingness to support the development of team members across the organization

What We Offer:

• Competitive base salary: $100,000-$120,000/year


• Flexible vacation policy – take the time you need to recharge


• Comprehensive health, vision & dental insurance


• 401k with company contribution


• Beautiful downtown Denver or Back Bay office with company-paid commuter benefits (parking or MBTA/RTD EcoPass)

What to Expect:

• 1st Round: 30-45 minute interview with the Recruiter


• 2nd Round: 60-minute interview with the Hiring Manager


• 3rd Round: 2 hours of onsite interviews with the Hiring Team

Please note that we are fully _ _ onsite _ _ work environment, and require daily presence at our LoDo/Union Station _ or Back Bay (Boston) _ office. We are not considering remote, hybrid, or out-of-area candidates, and do not work with outside recruiting agencies. _

MarketOnce will accept applications for this role on an ongoing basis.

MarketOnce is an Equal Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone has the opportunity to thrive. We are committed to hiring individuals based on their skills and qualifications, regardless of race, gender, age, sexual orientation, disability, or any other characteristic. We welcome and encourage applications from all backgrounds.