Senior Content Manager

ChangeMakers; Halifax; On-site; CAD 75,000 - 85,000; Full time

Job summary

ChangeMakers is seeking a Senior Manager, Content to lead social media and content strategies for clients, delivering data-driven plans that hit KPIs. You’ll mentor Social Media Associates and collaborate with creative, strategy and media teams in a fast-paced, agile environment to reach audiences both organic and paid.

Based in Canada, you’ll champion best practices, stay ahead of platform trends, and foster an inclusive, innovative culture that helps clients transform their presence.

Qualifications

• 5+ years of social media experience, client side or agency.
• Deep expertise across major social platforms (Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat, Threads).
• Strong command of KPIs, data, and insights.
• General understanding of paid media and search engine optimization.
• Highly creative, with strong writing skills.

Responsibilities

• Integrated digital marketing view with experience on both organic and paid campaigns.
• Translating social media analytics into strategic business insights for clients.
• Lean on data and insights using native platform apps and a variety of tools to pull pertinent data for social media audits.
• Digest and interpret key takeaways and white space as a result of audit findings.
• Cross-collaborating with other teams to build, manage and evolve social media strategies and performance.
• Developing integrated social media & influencer campaign strategies, synthesizing community, cultural and category insights to communicate priorities.
• Align existing content to the stages of the audience journey, while proactively identifying gaps and priorities in social content execution.
• Oversee the creation of social media reports and analytics across all social networks.
• Keep on top of the latest social media best practices, technologies and trends.
• Oral, written and visual communications skills including synthesizing audience insights and calibrating to the correct audience
• The ability to prioritize work to achieve quality deliverables by required milestone dates.
• The ability to translate and apply what has been learned from client(s) calls to improve quality of deliverables.
• Taking initiative to contribute to internal team calls / meetings in an additive manner
• Is willing to assist with after-hours crisis work, as needed.
• Brings any areas of opportunity for increased performance or trend participation to Account Team

Skills

Social media strategy

Analytics

Copywriting

Paid media knowledge

SEO basics

Tools

Meltwater

Databox

Google Analytics

Job description

As a Senior Manager, Content, you enjoy putting pen to paper and crafting social media and content strategies to better help our clients show up in their industry, make positive connections within their community and ultimately drive towards outlined KPIs.

You value the importance of data, insights, and planning and will be responsible for the development, oversight and ownership of our client’s social media strategies. You have experience with integrated digital marketing views and can leverage those learnings to deliver hard working omnichannel thinking to your strategies. Success in this role means you wake up feeling inspired every day to look for opportunities to better help clients reach the right audience in the organic and paid social space. This role requires you to work seamlessly with social media, creative, strategy, and media to deliver a collaborative approach. In working closely with Social Media Associates and Managers, you will offer a degree of mentorship and support.

We operate in a fast-paced, agile environment which means wearing many hats, being able to change direction quickly, and showing an eagerness to learn new technologies as the need arises. The role requires people who can prioritize, multitask, and deliver.

We expect people to live our values and role model inclusive behaviors in support of an inclusive workplace where all feel a strong sense of belonging.

What Are Your Responsibilities?

• Integrated digital marketing view with experience on both organic and paid campaigns.
• Translating social media analytics into strategic business insights for clients.
• Lean on data and insights using native platform apps and a variety of tools to pull pertinent data for social media audits.
• Digest and interpret key takeaways and white space as a result of audit findings.
• Cross-collaborating with other teams to build, manage and evolve social media strategies and performance.
• Developing integrated social media & influencer campaign strategies, synthesizing community, cultural and category insights to communicate priorities.
• Align existing content to the stages of the audience journey, while proactively identifying gaps and priorities in social content execution.
• Oversee the creation of social media reports and analytics across all social networks.
• Keep on top of the latest social media best practices, technologies and trends.
• Oral, written and visual communications skills including synthesizing audience insights and calibrating to the correct audience
• The ability to prioritize work to achieve quality deliverables by required milestone dates.
• The ability to translate and apply what has been learned from client(s) calls to improve quality of deliverables.
• Taking initiative to contribute to internal team calls / meetings in an additive manner
• Is willing to assist with after-hours crisis work, as needed.
• Brings any areas of opportunity for increased performance or trend participation to Account Team

What Type of Qualities and Qualifications Should I Have?

Must Haves

• 5+ years of social media–specific experience, client side or agency
• Deep expertise across all major platforms: Facebook, X, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Snapchat, and Threads
• Strong command of KPIs, data, and insights, with the ability to identify which metrics matter and communicate them concisely
• General understanding of paid media and search engine optimization
• Highly creative, with strong writing skills

Nice to Haves

• Familiarity with platform insights and reporting tools such as Meltwater, Databox, and Google Analytics
• French language proficiency
• Copywriting experience

The Canada base salary range for this position is $75,000-$85,000. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location.

AI Use

We may use artificial intelligence (AI) tools to support our hiring process. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Our goal is to offer a role you love within a workplace you’re proud to contribute to each day. To learn more about who we are, visit our careers page.

About ChangeMakers

Transforming missions and markets.

We’re a strategy and communications firm built for what’s next. Whether navigating vision, growth, reputation, or urgent change, we help organizations see what others can’t, so they can lead boldly and thrive.

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms—a commitment that enriches our company culture, the ideas we generate, and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and other historically marginalized groups.

If you require accommodation during the recruitment process, we will work with you to meet your needs in accordance with human rights and accessibility legislation.

At ChangeMakers, we understand that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.