Sr. Market Researcher

Insight Global; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Insight Global is seeking a Sr. Market Research Consultant for a Big 5 Banking client on a 6-month contract. This role leads strategic benchmarking and market assessment of the client’s credit card portfolio, requiring deep expertise in market research, customer insights, and quantitative analysis.

You will translate findings into actionable recommendations for product strategy and roadmap prioritization. The ideal candidate brings expertise in qualitative and quantitative research, industry

Qualifications

• 5+ years of market research experience.
• 2-3+ years UX research experience.
• Experience with Qualtrics and quantitative methods.
• Familiarity with industry reporting (JD Power, Forrester, eMarketer).

Responsibilities

• Lead end-to-end market research initiatives focused on credit card products and competitive positioning.
• Conduct stakeholder interviews and customer insight gathering to identify opportunities.
• Design and execute surveys and benchmarking frameworks to validate findings.
• Develop feature, experience, and capability scorecards for benchmarking.
• Leverage industry reports to support recommendations and roadmaps.
• Synthesize insights into actionable product and investment prioritization.
• Partner with Product, Strategy, UX Research, Design, and stakeholders to align findings with roadmaps.
• Facilitate ideation and prioritization discussions with cross-functional teams and senior leadership.
• Present findings through executive-ready reports and data visualizations.
• Manage research governance and knowledge transfer to internal teams.
• Act as a trusted consultant and adapt to a new enterprise environment.

Skills

Market research

UX research

Data analysis

Stakeholder management

Roadmap alignment

Competitive benchmarking

Storytelling & presentation

Familiarity with industry reports

Cross-functional collaboration

Qualtrics

Data visualization

Figma

Tools

Qualtrics

Figma

Job description

Job Description

Insight Global is seeking a Sr. Market Research Consultant for a Big 5 Banking client on a 6-month contract. This individual will lead a strategic competitive benchmarking and market assessment initiative focused on the client's credit card portfolio. The ideal candidate brings deep expertise in market research, customer insights, industry benchmarking, and quantitative analysis, with the ability to operate as a trusted consultant in a fast-paced environment.

In this role, you will evaluate how the client's credit card features, functionality, rewards, and customer experiences compare against leading competitors, translating findings into actionable recommendations that inform product strategy, investment decisions, and roadmap prioritization. This engagement will be heavily research-focused during the first several months, culminating in a comprehensive scorecard framework and knowledge transfer to internal teams.

Responsibilities

• Lead end-to-end market research initiatives focused on credit card products, customer experiences, and competitive positioning across major financial institutions and industry leaders.
• Conduct qualitative research, including stakeholder interviews and customer insight gathering, to identify key opportunities, market gaps, and areas of competitive differentiation.
• Design and execute quantitative research initiatives, including surveys and benchmarking frameworks, to validate findings and measure competitive positioning.
• Develop comprehensive feature, experience, and capability scorecards that assess how the client's offerings compare against key competitors.
• Leverage industry reporting and third-party research sources (e.g., J.D. Power, Forrester, eMarketer, industry studies) to support strategic recommendations and market assessments.
• Synthesize customer insights, analytics, market trends, and competitive intelligence into actionable recommendations for product, feature, and investment prioritization.
• Partner closely with Product, Strategy, UX Research, Design, and business stakeholders to align research findings with roadmap and experience decisions.
• Facilitate ideation, opportunity assessment, and prioritization discussions with cross-functional teams and senior leadership.
• Present findings and recommendations through executive-ready reports, storytelling, and data visualizations that drive decision-making and stakeholder alignment.
• Manage research governance, documentation, and final knowledge transfer activities to ensure a seamless handoff to internal teams at the conclusion of the engagement.
• Operate as a consultant, bringing structure, recommendations, and thought leadership while quickly adapting to a new enterprise environment.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• 5+ years of market research experience
• 2-3+ years UX research experience
• Qualtrics experience
• Experience employing various UX Research methodologies (strong emphasis on interview, surveys, scorecards/industry reporting)
• Must have familiarity with industry reporting (e.g., JD Power, eMarketer, Forrester, etc.)
• Ideation, prioritization, and roadmapping experience
• Experience conducting competitive assessments and translating market, experience, and feature benchmarking into actionable product and strategy recommendations.
• Ability to connect customer insights, analytics, and market trends to strategic investment decisions and opportunity prioritization.
• Strength in clearly presenting research, justifying ideas in cross-functional settings, and fostering strong stakeholder relationships. Familiarity with Figma and light design experience