Research Analyst (Media)

Omnicom Media; Toronto; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Collaborative culture

Job summary

Omnicom Media Group in Toronto seeks a curious Research Analyst to join our Consumer Insights team. You will turn complex data into clear, actionable insights that shape marketing strategies across product categories.

You will design and analyze surveys, collaborate with strategy and planning teams, and deliver executive-ready narratives with a focus on data quality and timely delivery across multiple studies.

Qualifications

• Undergraduate degree in a relevant field (social sciences, marketing, business, psychology, or similar) and 1+ years of research analysis experience.
• Familiarity with surveys, focus groups, and secondary research.
• Ability to communicate complex data as clear, executive-ready narratives for client and internal audiences.
• High level of accuracy and attention to detail in data analysis and reporting.
• Structured, methodical problem-solving approach with ability to recommend effective solutions.

Responsibilities

• Survey Analysis: Support questionnaire design, monitor fieldwork, and manage data processing through final reporting.
• Insight Development & Storytelling: Translate findings into clear narratives, structure them into a point of view, and build presentation-ready deliverables.
• Collaboration: Work with cross-functional teams to interpret data findings and guide strategic decisions.
• Data Quality Assurance: Ensure quality and accuracy across research projects.
• Project Management: Manage multiple research projects, coordinating with vendors and timelines to deliver high-quality studies on time.

Skills

Survey Design

Data Analysis

Communication

Attention to Detail

Problem-Solving

Education

Undergraduate degree

Tools

DisplayR

SPSS

Q

R

Python

SQL

Job description

We have an opportunity for a curious, detail-oriented Research Analyst to join our Consumer Insights team at Omnicom Media Group. This role is about asking questions, turning complex data into clear, compelling insights that create value for our customers, and guiding marketing strategies across a variety of product categories. The ideal candidate brings strong research instincts, an interest in data analysis, marketing strategy, human behaviour, and the ability to communicate findings in a way that drives ah‑ha moments, and well‑founded decisions.

Key Responsibilities:

• Survey Analysis: Support the questionnaire design and testing process, monitor fieldwork (quota tracking, data quality checks, soft and full launch coordination), and manage data processing through to final reporting.
• Insight Development & Storytelling: Go beyond what the numbers say: translate findings into clear, compelling narratives, structure them into a clear point of view, and build presentation-ready deliverables that stakeholders can act on.
• Collaboration: Work closely with cross-functional teams, including strategy, planning, and senior management, to interpret data findings and guide strategic decisions.
• Data Quality Assurance: Ensure the quality and accuracy of data collected and analyzed across various research projects.
• Project Management: Manage multiple research projects simultaneously (coordinating with vendors, tracking timelines, and ensuring every study is delivered on time and to a high standard).

Required Skills & Qualifications:

• Experience: Undergraduate degree in a relevant field (social sciences, marketing, business, psychology, or similar), and 1+ years of experience in research analysis with a demonstrated ability to translate findings into clear, actionable insights.
• Research Methodologies: Familiarity with a variety of research methodologies, including surveys, focus groups, and secondary research.
• Communication: Proven ability to communicate complex data as clear, executive-ready narratives for both client and internal audiences.
• Attention to Detail: High level of accuracy and attention to detail in data analysis and reporting.
• Problem‑Solving: Ability to approach problems with a structured, methodical approach and recommend effective solutions.

Preferred Qualifications:

• Educational Background: A postgraduate college program or master’s degree in a relevant field is a strong plus.
• Experience with Advanced Analytical Tools: Experience with analytical tools such as DisplayR, SPSS, Q, R, Python, or SQL is a plus.
• AI Tool Fluency: Familiarity with AI tools (e.g., Claude, ChatGPT) for research support, synthesis, and workflow efficiency is a strong plus.
• Advanced Quant Awareness: Awareness of advanced quantitative techniques such as MaxDiff, segmentation, and cluster analysis is a plus.

What We Offer:

• Competitive salary and benefits
• Opportunities for professional development and growth
• Collaborative and innovative work environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.