Marketing Analyst | Market Research focus

Aquent; Toronto; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Vision plan

Dental plan

Paid sick leave

Retirement match

Online training

Job summary

Aquent is seeking a Marketing Analyst with a focus on Market Research to lead primary research initiatives across global markets. You will translate complex data into compelling narratives for senior leadership and drive actionable insights that shape strategy and product direction in a fast-paced, collaborative environment.

You will leverage AI tools to optimize research efficiency, engage diverse stakeholders, and guide growth initiatives while championing DEI and psychological safety in teams.

Qualifications

• Minimum 5 years of hands-on primary market research experience.
• End-to-end qualitative and quantitative research experience.
• Ability to synthesize findings into clear, actionable insights.
• Experience driving insights into measurable business actions and managing client relationships.
• Strong leadership in ambiguous, fast-paced environments.
• Global market or B2B research experience preferred.
• Knowledge of AI applications in research processes.

Responsibilities

• Lead and execute comprehensive primary market research projects using qualitative and quantitative methods.
• Translate research data into clear narratives and actionable insights for leadership.
• Drive insights into tangible business actions with internal partners and external clients.
• Coordinate cross-functional stakeholders to align research efforts and maximize impact.
• Own projects end-to-end with results-oriented leadership across global markets.
• Design metrics and KPIs to drive business growth and product opportunities.
• Provide strategic counsel to senior leaders on market trends and opportunities.

Skills

Market research

Qualitative research

Quantitative research

Synthesis & storytelling

Stakeholder management

Leadership

AI in research

Job description

Aquent is proud to partner with a leading global technology organization, renowned for its innovative products and services. This organization operates across major global markets, working with a diverse range of stakeholders. This is an environment that thrives on collaboration, strategic thinking, and a proactive approach to problem-solving, valuing individuals who are go-getters, comfortable with ambiguity, and passionate about delivering impactful results that drive business growth and customer understanding.

Are you a visionary insights leader eager to uncover deep consumer truths and shape strategic direction? This is an unparalleled opportunity to step into a pivotal role as a Marketing Analyst with a focus on Market Research. You won’t merely manage data; you’ll champion insights and drive action within a cutting-edge global environment. As a key contributor, you will foster a culture of data-informed decision-making across complex, global stakeholders. Your expertise will be instrumental in architecting robust metrics and growth strategies, advising senior leaders on new market and product opportunities, and translating critical research insights into tangible business outcomes that directly influence product development and strategic planning. Your contributions will empower this organization to innovate and lead, making a significant impact on its future trajectory and customer understanding.

What You’ll Do

• Lead and execute comprehensive primary market research projects, employing both qualitative and quantitative methodologies from conception to activation.
• Translate complex research data into clear, compelling narratives and actionable insights for a wide range of stakeholders, including senior leadership.
• Drive insights into tangible business actions and activations, collaborating closely with internal business partners and external clients.
• Effectively manage cross-functional stakeholders and navigate organizational complexities to ensure research alignment and maximize impact.
• Demonstrate results-oriented leadership by taking full ownership of projects, ensuring successful delivery and measurable outcomes.
• Conduct impactful research across diverse global markets and with specialized audiences, including B2B segments.
• Leverage advanced AI tools and methodologies to enhance research efficiency, effectiveness, and innovation.
• Potentially engage in experimental research, media mix modeling and sophisticated statistical analysis, such as statistical testing and regressions.
• Architect robust metrics and growth strategies, and design key performance indicators (KPIs) that drive business success.
• Provide strategic counsel to senior leaders on emerging market trends and new product opportunities, grounded in comprehensive research findings.
• Champion Diversity, Equity, and Inclusion (DEI) outcomes and foster psychological safety within all team collaborations.

What You’ll Bring

• A minimum of 5 years of dedicated, hands-on experience in primary market research.
• A proven track record of successfully conducting end-to-end qualitative and quantitative research studies.
• Demonstrated ability to synthesize complex research findings into clear, actionable insights and compelling narratives that resonate with diverse audiences.
• Extensive experience in driving insights into measurable business actions and adeptly managing client relationships.
• Strong leadership capabilities, with a history of leading projects and delivering impactful results in ambiguous and fast-paced environments.
• Significant experience with global market research and/or research focused on niche audiences, such as B2B.
• Proficiency in a wide range of market research analysis techniques, including advanced statistical testing and regressions.
• Familiarity with the practical application of AI in research processes to optimize outcomes.
• Background gained from large global organizations (e.g., leading technology companies) or highly reputable market research agencies.
• Proven experience in metrics architecture and the design of effective Key Performance Indicators (KPIs).

What Will Set You Apart

• Strategic business consulting experience.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.