Manager, Paid Social (B2B)

MarketBridge; Canada; Remote; USD 69,000 - 86,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

401(k) plan

Professional development fund

Tech stipend & gear

Job summary

Marketbridge is seeking a Manager, Paid Social for a fully remote role operating in EST hours. You will craft B2B paid social campaigns, own in-platform execution, and optimize across LinkedIn, Facebook, and Instagram while partnering with analytics for accurate measurement.

You'll report on performance, recommend optimizations to clients, and contribute to ABM strategies. The role emphasizes collaboration, curiosity, and proactive idea generation.

Qualifications

• 3–5+ years of hands-on paid social experience (2+ specifically in B2B) with LinkedIn, Instagram, and Facebook.
• Demonstrated experience personally managing campaign execution and in-platform optimization — this role does not hand off to a separate activation team.
• B2B marketing experience with account-based marketing expertise: building and activating target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design.
• Familiarity with ABM and intent platforms (6sense, Demandbase, or similar) and how they connect to paid social activation.
• Experience managing budget pacing across multi-flight, multi-platform campaigns.
• Working knowledge of conversion tracking implementation (LinkedIn Insight Tag, Meta Pixel/CAPI) and how tracking gaps affect reporting.
• Well-versed in data storytelling
• Comfortable in a client-facing role, including presenting performance and defending optimization recommendations directly to clients.
• Comfortable experimenting with AI-enabled tools

Responsibilities

• Build and launch paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA.
• Manage daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing.
• Monitor pacing against flighted budgets and flag over/under-delivery early, with a clear recommendation attached.
• Develop and execute paid social strategies for clients, including account-based programs targeting defined account lists and buying committees.
• Own the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients, not through an intermediary.
• Partner with the analytics team to ensure accurate conversion tracking, pixel/tag implementation, and UTM governance across platforms.
• Proactively bringing new ideas and test plans to clients.
• Prioritize projects so that all deadlines are met

Skills

Paid social

B2B marketing

ABM

LinkedIn

Facebook

Instagram

Budget management

Data storytelling

Client facing

AI tools

Tools

6sense

Demandbase

LinkedIn Insight Tag

Job description

This is a remote role, required to work in EST hours.

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

Who We're Looking For

As a member of the Media Team atMarketbridge, the Manager, Paid Social will contribute to:

• Paid social campaign strategy, with a focus on B2B and account-based marketing

• Media planning, budget management, and pacing

• Hands-onpaid social campaign build, execution, and daily optimization

• Reporting, data visualization, and translating performance into recommendations clients can act on

• Client success (in an individual contributor capacity)

Our team contributes toMarketbridgebyprovidingstrategic guidance to our clients and internal team members about the best way to approach a client challenge orobjectivefrom a paid sociallens. We also are heavily involved inMarketbridgebusiness development throughout the sales process when pitching/scoping prospective clients.

You must be:

Nimble:Be able to get up to speed on a project quickly and always deliver on time.

Collaborative: Marketing problem solving takes working with other departments to get the right information andexecutein the right way.

Curious:Consistently learning and seeking innovation.Specificallywe are looking for someone who is curious about how AI can improve social media strategy- using sound judgment to ensure outputsremainaccurate, brand-appropriate, and strategically grounded.

Surprising:Always bringing ideas to the table that clientswouldn'thave thought of.

Proactive:Ask questions, wonder "what if," and challenge the expected.

Passionate:We care about the work wedo, but also whowe'redoingit for. Weconstantlyoptimizeto ensure we are delivering results.

Detail Driven:Detailsaren'tsmall. They make or break the entire project. We hold ourselves to the highest standards.

A Team Player:We pride ourselvesonbeingfunto workwith so that people look forward to working with us—both outside and inside the agency.

Responsibilities

As a Manager, Paid Social in the agency,you'llbe responsible forhelping the Media Team successfully deliver their contributions to client projects. This is a hands-on-keyboard role: you will personally build, launch, andoptimizethe campaigns you strategize.

Day-to-day responsibilities include:

• Building and launching paid social campaigns directly in-platform — audience setup, targeting, budget structure, creative trafficking, and pre-launch QA

• Managing daily and weekly optimizations: bid and budget adjustments, audience and placement refinement, creative rotation, and underperformer pausing

• Monitoring pacing against flighted budgets and flagging over/under-delivery early, with a clear recommendation attached

• Developing and executing paid social strategies for clients, including account-based programs targeting defined account lists and buying committees

• Owning the reporting narrative — analyzing performance weekly and/or monthly and communicating optimization recommendations directly to clients, not through an intermediary

• Partnering with the analytics team to ensureaccurateconversion tracking, pixel/tag implementation, and UTM governance across platforms

• Proactively bringingnew ideasand test plans to clients

• Prioritizing projects so that all deadlines are met*

Qualifications

• 3-5+ years of hands-onpaid social experience(2+ specifically in B2B)with LinkedIn, Instagram, and Facebook. Reddit experience is a plus.

• Demonstrated experience personally managing campaign execution and in-platform optimization — this role does not hand off to a separate activation team

• B2B marketing experiencerequired, with account-based marketingexpertise: building and activating target account lists, matched/company-list audiences, buying-committee targeting, and multi-touch program design

• Familiarity with ABM and intent platforms (6sense,Demandbase, or similar) and how they connect to paid social activation

• Experience managing budget pacing across multi-flight, multi-platform campaigns

• Working knowledge of conversion tracking implementation (LinkedIn Insight Tag, Meta Pixel/CAPI) and how tracking gaps affect reporting

• Well-versed in data storytelling

• Comfortable in a client-facing role, including presenting performance and defending optimization recommendations directly to clients

• Comfortable experimenting with AI-enabled tools

Our Culture

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how weoperateday to day.Be Kindmeans treating teammates with respect and showing up for one another.Be Openreflects how we collaborate, share perspectives, and give clear, honest feedback.Be Realspeaks to a culture of authenticity, where people can speak up and be themselves.Be Bravepushes us to challenge assumptions, think critically, and pursue ideas that lead toreal results.

You’lljoin a collaborative team focused on solving real problems for complex clients. From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Here,you’lldo meaningful work, alongside smart people, with room to grow as the business grows.

Benefits & Perks

At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to:

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.

• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

• Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.

• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.

• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.

We aim to offer competitive andequitablecompensation based on factors such as location, relevant experience, skills, and market benchmarks. Theanticipatedsalary range for this role is$69,000 to $86,000.Final compensation will bedeterminedbased on the successfulcandidate’squalifications, andadditionalflexibility may be considered for candidates whose experience andexpertisesignificantly exceed therole’score requirementsNote: This position requires candidates to be eligible to work in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.