Programmatic Marketing Operations Manager

Definity; Toronto; Hybrid; CAD 69,000 - 127,000; Full time

Benefits offered by this job

Company share ownership program

Pension and savings programs

Paid volunteer days

Educational resources and tuition assistance

Wellness and recognition programs

Job summary

A leading insurance company in Toronto is seeking a Programmatic Marketing Operations Manager to lead campaign performance and GMP operations. This role offers a hybrid work environment and emphasizes collaboration and diversity. Ideal candidates will have extensive experience in programmatic campaigns, along with a relevant degree. A competitive salary and comprehensive benefits are included.

Qualifications

• At least 4 years of hands-on experience managing programmatic campaigns.
• Strong skills in DV360, Amazon DSP, or The Trade Desk.
• Deep familiarity with CM360 and the GMP stack.

Responsibilities

• Lead DV360 performance campaign setup and optimization.
• Manage GMP Martech operations including traffic and conversion tracking.
• Act as the primary owner of the marketing data warehouse.

Skills

Programmatic campaign management

DV360

Amazon DSP

The Trade Desk

Analytical skills

Clear communication

Collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics

Tools

CM360

Job description

Programmatic Marketing Operations Manager

Join to apply for the Programmatic Marketing Operations Manager role at Definity.

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

Are you the kind of person who gets excited by clean campaign setups, perfect pacing, and squeezing more performance out of every media dollar? Cool. Us too!

What You’ll Be Doing

• Lead DV360 performance campaign setup, trafficking, optimization, and reporting to drive measurable results.
• Manage GMP Martech operations including CM360 trafficking, floodlight configuration, and conversion tracking pixel creation.
• Act as the primary owner of the marketing data warehouse, ensuring data accuracy, timeliness, and seamless flow across all performance sources to enable automated reporting.
• Define, document, and maintain Ad Operations workflows to support cross-team execution.
• Experiment with audiences, bidding, and budget strategies to find what works.
• Watch campaign performance like a hawk and optimize opportunities based on campaign objectives and KPIs.
• Help tell a clear, compelling story about campaign performance, tying results back to the media strategy and highlighting actionable insights.
• Refine the campaign management processes and best practices, maintaining internal efficiency, quality, and timelines.
• Work with our ad tech partners when things go sideways (or when we want to try something new).
• Keep certifications current across DV360, Amazon DSP, or The Trade Desk.
• Stay plugged in on emerging digital media trends and opportunities that can enhance upcoming campaigns.

What You Bring

• At least 4 years of hands‑on experience managing programmatic campaigns.
• Bachelor’s degree in Marketing, Business, Analytics, or related discipline (or equivalent professional experience).
• Strong skills in DV360, Amazon DSP, or The Trade Desk.
• Deep familiarity with CM360 and the GMP stack.
• A sharp analytical brain and the ability to turn numbers into actions.
• Organized, proactive, and comfortable managing your own timelines.
• Clear communication, especially when explaining campaign results or flagging issues.
• A collaborative team‑player yet comfortable with independence.
• Bonus points if you have hands‑on experience in Meta Ads Manager or paid social.

Salary Range: $69,000 - $127,000 (actual salary may vary depending on work location of the successful candidate and other factors).

Interested in this role, but don’t meet every requirement? We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in It for You

• Hybrid work schedule for most roles.
• Company share ownership program.
• Pension and savings programs, with company‑matched RRSP contributions.
• Paid volunteer days and company matching on charitable donations.
• Educational resources, tuition assistance, and paid time off to study for exams.
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents.
• Wellness and recognition programs.
• Discounts on products and services.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

This role requires successful clearance of background checks (including criminal checks and leadership references).

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.