Specialist, Salesforce Marketing Cloud

Definity; Toronto; Hybrid; CAD 73,000 - 124,000; Full time

Benefits offered by this job

Hybrid work schedule

Company share ownership program

Pension / RRSP matching

Paid volunteer days

Tuition assistance

Inclusion programs

Wellness programs

Product/service discounts

Job summary

Definity is seeking a Specialist, Salesforce Marketing Cloud to design, implement, and optimize its marketing automation ecosystem, delivering personalized, data-driven customer and broker experiences across channels.

You will lead customer journey orchestration, segmentation, personalization, data integration, and campaign execution with cross‑functional teams to improve engagement, efficiency and outcomes while upholding privacy, accessibility and deliverability standards.

Qualifications

• 5+ years of experience in marketing automation and Salesforce Marketing Cloud administration/development.
• Certification in Salesforce Marketing Cloud preferred (Email Specialist, Administrator, Developer or Consultant).
• Knowledge of data platforms, AI-powered marketing capabilities, privacy and accessibility standards.

Responsibilities

• Lead design and optimization of automated customer and broker journeys in SFMC across acquisition, engagement, retention and loyalty.
• Develop and manage marketing automation solutions: campaigns, segmentation, emails, workflows, and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
• Partner with Technology to integrate SFMC with CRM, Data Cloud and enterprise systems for personalization and insights.
• Optimize campaign performance with A/B testing, analytics, Einstein capabilities, automation and AI enhancements.
• Ensure compliance, deliverability, privacy and data governance in campaigns.

Skills

Marketing automation

Data analytics

Stakeholder management

Project management

Communication

Education

University degree in Marketing/Business/CS/IS/Communications

Tools

SFMC

AMPScript

SQL

HTML

CSS

Job description

The Opportunity

As a strategic contributor and member of the Digital Marketing & Operations team, the Specialist, Salesforce Marketing Cloud is responsible for designing, implementing, and optimizing Definity's marketing automation ecosystem to deliver personalized, data-driven customer and broker experiences. The role serves as the subject matter expert for Salesforce Marketing Cloud, leading customer journey orchestration, marketing automation, segmentation, personalization, data integration, and campaign execution across multiple channels. Working closely with Marketing, Technology, Analytics, CRM, and Distribution teams, the incumbent leverages customer data, marketing technology, and emerging AI capabilities to improve engagement, operational efficiency, customer experience, and business outcomes while ensuring compliance with privacy, accessibility, and deliverability standards.

Job Description

The Opportunity

As a strategic contributor and member of the Digital Marketing & Operations team, the Specialist, Salesforce Marketing Cloud is responsible for designing, implementing, and optimizing Definity's marketing automation ecosystem to deliver personalized, data-driven customer and broker experiences. The role serves as the subject matter expert for Salesforce Marketing Cloud, leading customer journey orchestration, marketing automation, segmentation, personalization, data integration, and campaign execution across multiple channels. Working closely with Marketing, Technology, Analytics, CRM, and Distribution teams, the incumbent leverages customer data, marketing technology, and emerging AI capabilities to improve engagement, operational efficiency, customer experience, and business outcomes while ensuring compliance with privacy, accessibility, and deliverability standards.

What To Expect

• Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
• Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
• Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
• Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
• Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
• Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.

What You Bring

• University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
• 5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.
• Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
• Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.
• Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.

Salary Range

$73,500-$123,500

About Us

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

What’s in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Go ahead and expect a lot — you deserve it.

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [e-mail].

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

About The Team

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.