Specialist, Salesforce Marketing Cloud

Definity Financial Corporation; Toronto; Hybrid; CAD 74,000 - 124,000; Full time

Benefits offered by this job

Share ownership

Incentive plans

RRSP matching

Volunteer days

Tuition assistance

Inclusion programs

Wellness programs

Product discounts

Job summary

Definity Financial Corporation is seeking a Specialist, Salesforce Marketing Cloud to design, implement, and optimize marketing automation across channels. You will lead customer and broker journeys, segment audiences, and integrate SFMC with CRM and enterprise systems to drive personalized experiences.

The role emphasizes data-driven optimization, compliance, and collaboration with Marketing, Technology, Analytics, CRM, and Distribution teams.

Qualifications

• University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.
• 5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.
• Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.
• Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.
• Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.

Responsibilities

• Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
• Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
• Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
• Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
• Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
• Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.

Skills

Analytical skills

Problem-solving

Communication

Collaboration

Project management

Education

University degree in related field

Tools

SFMC (Salesforce Marketing Cloud)

AMPScript

SQL

HTML

CSS

Job description

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

The Opportunity

As a strategic contributor and member of the Digital Marketing & Operations team, the Specialist, Salesforce Marketing Cloud is responsible for designing, implementing, and optimizing Definity's marketing automation ecosystem to deliver personalized, data-driven customer and broker experiences. The role serves as the subject matter expert for Salesforce Marketing Cloud, leading customer journey orchestration, marketing automation, segmentation, personalization, data integration, and campaign execution across multiple channels. Working closely with Marketing, Technology, Analytics, CRM, and Distribution teams, the incumbent leverages customer data, marketing technology, and emerging AI capabilities to improve engagement, operational efficiency, customer experience, and business outcomes while ensuring compliance with privacy, accessibility, and deliverability standards.

What to Expect

• Lead the design and optimization of automated customer and broker journeys in Salesforce Marketing Cloud, supporting acquisition, engagement, retention and loyalty objectives.
• Develop and manage marketing automation solutions, including campaigns, audience segmentation, email templates, workflows and targeted communications using SFMC, AMPScript, SQL, HTML and CSS.
• Partner with Technology teams to integrate Salesforce Marketing Cloud with CRM, Data Cloud and enterprise systems to drive personalization and customer insights.
• Optimize campaign performance through A/B testing, analytics, Salesforce Einstein capabilities, automation and AI-driven enhancements.
• Ensure compliance, deliverability and data governance standards by managing consent preferences, privacy requirements and campaign quality.
• Serve as the Salesforce Marketing Cloud subject matter expert, collaborating with stakeholders to implement best practices, deliver solutions and drive continuous improvement.

What you Bring

University Degree in Marketing, Business, Computer Science, Information Systems, Communications or a related discipline.

5+ years of experience in marketing automation, digital marketing operations, and Salesforce Marketing Cloud administration and development; experience designing and managing customer lifecycle and personalization programs.

Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.

Salesforce Marketing Cloud certifications preferred, including Email Specialist, Administrator, Developer and/or Consultant certifications.

Strong analytical, problem-solving, communication, collaboration, stakeholder management and project management skills; ability to translate business requirements into technical solutions.

Knowledge of customer data platforms, marketing technology ecosystems, AI-powered marketing capabilities, email deliverability, CASL, PIPEDA, accessibility standards and governance practices; experience in insurance or other regulated industries considered an asset.

Salary Range

$73,500-$123,500

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement?

We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in it for you?

• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

#LI-Hybrid

• Job Identification 9339
• Job Category Marketing and Product Management