Product Marketing Manager (Remote)

Pagefreezer; Waterloo; Remote; CAD 90,000 - 110,000; Full time

Job summary

A leading company in data integrity solutions is seeking a strategic Product Marketer to shape the go-to-market strategy of its offerings. This role is essential for driving product adoption and revenue growth, involving collaboration across marketing, sales, and product teams to ensure a successful launch and ongoing engagement with customers.

Benefits

Values-led culture

Competitive Compensation

Annual Lifestyle Spending Account

Group RRSP / TFSA

Retirement Savings Match

Paid Time Off

Monthly Work from Home Stipend

Employee Stock Option Plan

Annual Learning Budget

Work from (Almost) Anywhere policy

Qualifications

• 4+ years in a B2B SaaS product marketing role.
• Proven success in GTM strategy and sales enablement.
• Strong storytelling and presentation skills.

Responsibilities

• Understand customer needs, market trends, and competitive landscape.
• Lead go-to-market plans for product launches.
• Create tools and training materials for sales.

Skills

Strategic Insight

Cross-Functional Influence

Sales Enablement

Effective Communicator

Writing Skills

Project Management Skills

Market & Competitive Intelligence

Technical Proficiency

AI and Automation Experience

Education

Experience in B2B SaaS Product Marketing

Tools

HubSpot CRM

HubSpot Marketing Suite

Google Workspace

Excel

Job description

• No one can ignore the internet these daysand a lot of great things are happening onlinebut we also know that online harms are damaging many individuals, communities, and organizations. It's Pagefreezer's vision to make the Internet a safer place by delivering solutions that transform how people protect integrity online, ensuring accountability, and enabling the pursuit of justice.
• Pagefreezer simplifies compliance and litigation by automatically archiving websites, social media, mobile text messages, and enterprise collaboration platforms for every stage of the information governance lifecycle. We enable organizations to create and share defensible records of their data, quickly and easily in our dashboard, in real-timeevery like, share, edit, and deletion.

About the Role :

We are seeking a strategic and driven Product Marketer to help shape the positioning, messaging, and go-to-market strategy of our products. This role sits at the intersection of marketing, product, sales, and customer success, and is critical to driving product adoption, revenue growth, and customer engagement.

As a Product Marketer, you will own the voice of the customer, translate technical capabilities into compelling benefits, and ensure that both internal and external stakeholders understand and value what our products can do.

View the full Job Description Here :

What You'll Do as a Product Marketing Manager :

• Understand the market : Dive deep into customer needs, industry trends, and the competitive landscape to uncover opportunities and guide strategy.
• Craft the story : Develop clear, compelling messaging and positioning that speaks to our audience and sets us apart.
• Launch with impact : Lead go-to-market plans for product and feature launches, aligning marketing, sales, and product teams to hit the ground running.
• Enable sales success : Create the tools and training materials sales needs to confidently tell our product story and close deals faster.
• Boost Demand : Collaborate with demand generation and content marketing to engage and convert prospects.
• Product Ambassador : Represent Pagefreezer at webinars and events, and champion the product story internally and externally

What We're Looking For

• Alignment with Pagefreezer's Core Values
• Product Marketing Experience : 4+ years in a B2B SaaS product marketing role, with proven success in GTM strategy, sales enablement, and positioning across multiple product lines - bonus points if it's a compliance related product.
• Strategic Insight & Execution : Ability to lead market segmentation, buyer research, and GTM planning with a deep understanding of how to position products for competitive advantage.
• Cross-Functional Influence : Experience aligning senior stakeholders across Product, Sales, and Marketing through data, storytelling, and clear communication.
• Sales Enablement : Expertise in building sales enablement frameworks and tools that directly influence pipeline velocity and deal outcomes.
• Market & Competitive Intelligence : Proven ability to gather, synthesize, and act on insights from the market, competitors, and customer base to inform strategy.
• Effective Communicator : Strong storytelling and presentation skills, with comfort representing the company externally and aligning leadership internally.
• Writing Skills : Experienced in marketing copy creation and editing across various platforms.
• Technical Proficiency : Confident using tools like HubSpot CRM, HubSpot Marketing Suite, Google Workspace, and Excel.
• Independent and Proactive : Ability to work independently in a remote setting while maintaining strong collaboration with cross-functional teams.
• Project Management Skills : Adept at managing multiple projects simultaneously while meeting deadlines, budgets, and quality expectations.
• AI and Automation Experience : Experience using or experimenting with AI tools (e.g., ChatGPT and Gemini,) to improve productivity, solve problems, or streamline workflows.

What Pagefreezer offers :

• Values-led culture : Guided by our six core values, we've been named Canada's Most Admired Culture 2023 and 2024, one of BC's Top Employers 2024 and as one of Canada's Top Small & Medium Employers for 2024.
• Competitive Compensation : $90,000$110,000 CAD. Total compensation depends on experience, skills, and location and includes non-cash rewards.

Extended Health Benefits

• 600 Annual Lifestyle Spending Account
• Group RRSP / TFSA
• Retirement Savings Match
• Paid Time Off
• Monthly Work from Home Stipend
• Employee Stock Option Plan
• 1,000 Annual Learning Budget
• Work from (Almost) Anywhere" policy

We take a human-centered approach : every application is reviewed by our team. Avoid AI-generated responses in your application and let your unique skills and experiences shine! We are committed to equity, diversity, and inclusion in our hiring process, ensuring that all candidates have a fair opportunity to showcase their talents.

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