Product Marketing Manager

Leadpages; Canada; Remote; CAD 100,000 - 120,000; Full time

Job summary

A leading company in software development is looking for a Product Marketing Manager. This role focuses on developing and executing go-to-market strategies, crafting compelling messaging, and collaborating across teams to drive customer engagement. Candidates should have a strong background in product marketing and excellent communication skills.

Benefits

Highly competitive salary

Attractive vacation and healthcare benefits

Monthly fitness reimbursements

Flexible work hours

Professional development support

Qualifications

• 4+ years experience in product marketing or customer success.
• Strong understanding of small business owners as a target audience.
• Proven ability to execute successful go-to-market strategies.

Responsibilities

• Developing and executing go-to-market strategies for product launches.
• Collaborating with product and marketing teams for alignment.
• Conducting market research to understand customer needs.

Skills

Communication

Analytical skills

Collaboration

Education

Bachelor's degree related to Marketing

Job description

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This range is provided by Leadpages. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$100,000.00/yr - CA$120,000.00/yr

*This is a remote opportunity open to those located in, and legally eligible to work in, Canada. We do have an office located in Victoria, BC for those located here and interested in a hybrid opportunity*

Part of the Redbrick portfolio of companies, Leadpages is a complete lead generation platform that helps small businesses, marketing teams, and digital marketers find new customers and close sales online. Leadpages’ no-code website builder, AI Engine, and full suite of digital marketing tools give growing businesses everything they need to collect leads. Leveraging eleven years of conversion data and industry expertise, Leadpages recently launched performance marketing services to offer its customers a hands-off marketing solution. Distinguished by best-in-class support, Leadpages is a three-time Inc. 500 company. Leadpages is a Certified B Corporation as part of the Redbrick portfolio. Redbrick has been named one of Canada’s Top Small and Medium Employers for six consecutive years and is among 2025’s Top 100 Employers in BC.

At Leadpages, we live and breathe communication, collaboration and we’re genuinely proud of each other's achievements. We treat each other really well, and we love what we do, every day. One thing that our team members say they value most is our fun and truly “people-first” culture. Ours is a place where you’re given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future.

Here are some of the things our team loves most about working at Leadpages:

• Highly competitive salary
• Attractive vacation, healthcare & benefits, including a generous 401K contribution plan
• Monthly fitness reimbursements to support a healthy and active lifestyle
• State-of-the-art and centrally located office
• Flexible work hours and options to work remotely
• High-end hardware and equipment — in office and at home
• Autonomy and freedom to do your best work on your own terms
• Opportunities to learn and grow through professional development support, funding, and mentorship
• Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies

“Leadpages has provided me with the opportunity to learn new skills and find effective ways to apply my existing skill set to a new role. Each day is different, and I’m lucky to work with supportive colleagues all across North America and customers all over the world!”

–Jake, Senior Technical Support Specialist

What it means to be a Product Marketing Manager

We get it, you want to know what you’re signing up for before you apply, right? This is what you need to know. As a Product Marketing Manager, you’ll be the bridge between Product and Marketing ensuring that Leadpages’ value is clearly communicated to our target audience. You’ll lead go-to-market strategies, craft compelling messaging, and collaborate across teams to drive adoption, engagement, and customer success. This role is pivotal in translating our product’s features into meaningful customer benefits that resonate with SMBs & marketing leaders. If you’re obsessed with achieving goals, constantly testing and iterating to get better results, and a deep understanding of product marketing, we’d love to have you on our team!

As a Product Marketing Manager at Leadpages, you’ll be responsible for:

• Developing and executing go-to-market strategies for new features and product launches
• Increasing expansion revenue through various tactics and strategies with a focus on product adoption and awareness
• Testing, iterating, and improving product marketing campaigns to maximize results
• Creating clear, compelling messaging and positioning that differentiates Leadpages in the market
• Collaborating with Product and Marketing teams to ensure alignment on product offerings, benefits, and competitive advantages
• Crafting and maintaining product-related content, including website copy, videos, sales collateral, email campaigns, and more
• Conducting market research to understand customer needs, pain points, and competitor positioning
• Partnering with the Marketing team to develop campaigns that drive awareness, acquisition, and retention
• Tracking and analyzing the performance of product marketing initiatives, using data to optimize strategies
• Leading strategies to attract, engage, and retain users by developing targeted campaigns and optimizing touch points to ensure a seamless, value-driven experience at every stage
• Developing and executing personalized campaigns tailored to specific personas to drive engagement and conversions

After 1 week

• You will be onboarded with the Marketing & Product teams and get a sense of how you fit within the company
• You will be introduced to your team in a group and in 1 on 1s
• You will be getting familiar with Leadpages’ products and processes
• You will become familiar with our Marketing, RevOps, and Product development processes

After 1 month

• You will know all members of the Product, Marketing and RevOps teams and understand who to ask for what
• You will be introduced to our product roadmap and understand where you can make the greatest impact
• You will find a rhythm with your team and start to define plans for meeting the needs of your focus area
• You will be contributing to and leading multiple projects including GTMs
• You will be able to query data and create reports to measure user adoption and other marketing efforts
• You will have a basic understanding of an “average customer’s” lifecycle

After 6 months

• You will feel confident in your role and will be contributing on many fronts
• You have built a strong rapport with your team and are helping them learn and grow in their roles
• You will have released numerous projects and campaigns and have a hunger for more!
• You will have offered valuable insights into our product marketing and lifecycle efforts are actively contributing to ongoing improvements
• You are actively communicating with senior leadership and cross-departmentally disseminating information appropriately
• You will have established KPIs and deployed campaigns and tactics to improve them

What we would like to see in you

Every Redbricker has three things in common: We’re curious, passionate, and good-humored. We try our best to balance hard work with good, old-fashioned fun. As a Product Marketing Manager at Leadpages, there are extra specialties we’re on the lookout for:

• Obsessed with improving results and a hunger for challenges
• Resourceful and can find creative solutions to various problems and campaigns
• 4+ years of experience in product marketing and/or customer success, ideally in a SaaS or tech environment.
• Strong understanding of small business owners or entrepreneurs or marketing teams as a target audience.
• Exceptional written and verbal communication skills with a talent for storytelling.
• Proven experience developing and executing successful go-to-market strategies.
• Ability to collaborate across teams and influence without direct authority.
• Analytical mindset with the ability to measure the impact of product marketing efforts.
• Familiarity with Leadpages or similar marketing tools is a plus.

Redbrick and Leadpages are committed to creating a diverse environment where everyone can be their true authentic selves. We value all differences as they are essential for a thriving, happy, and productive workplace. If you’d like to join us and help build a disruptive company where we are all proud to belong, here are the next steps to becoming the next Product Marketing Manager at Leadpages:

• Apply with your cover letter and resume.
• Take this opportunity to tell us your story and why you’d be a good fit for our team.

If you have any questions regarding the recruitment process or applying to this role, please reach out to [e-mail]. For any specific accommodations needed during the hiring process, please reach out to us at [e-mail] - we’re here to support your success.

Be sure to follow us on LinkedIn and Instagram for all that’s happening at Leadpages.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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