Product Marketing Manager

Planview GmbH, Software & Consulting; Vancouver; Remote; CAD 80,000 - 120,000; Full time

Job summary

Planview, a leading company in resource management software, seeks a Product Marketing Manager to drive go-to-market strategies for innovative product launches. This role requires a blend of strategic and hands-on execution, working with cross-functional teams to enhance market presence and ensure product success across various channels.

Benefits

Unplugged Days

Generous PTO offerings

Flexible work hours/environment

Employee Referral bonus program

Weekly office lunches for hybrid team members

Paid time to volunteer

Qualifications

• 5+ years of B2B product marketing experience.
• Experience developing messaging for executive buyers.
• Proven track record of contributing to successful product launches.

Responsibilities

• Support pipeline growth through sales channels.
• Help plan and execute product launches.
• Conduct research to improve positioning and messaging.

Skills

Strategic thinking

Communication

Critical thinking

Decision-making

Ability to influence

Job description

Company Overview

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

The Opportunity

Are you a talented Product Marketing Manager looking for a new challenge? Joinus and have a direct impact on our go-to-market and commercial success.

This role is a right brain + left brain kind of job where you’ll exercise both strategy and hands-on execution. You will be part of a core team working on digital innovation, collaborating closely with Product, Marketing, and Sales to launch winning products in the marketplace. Help drive our business forward and build a strong understanding of our products, our customers and our market.

What You'll Do

• GTM Strategy + Execution: Support pipeline growth through direct/indirect sales channels. Collaborate closely with Demand Generation to advise on best approaches and themes for integrated demand programs and with Content Management to conceptualize, write, and edit content that converts.

• Product Launches: Help plan and execute the launches of net-new products and/or solutions from idea to enablement. Ensure that field and cross-functional teams are enabled and up to speed on the latest product capabilities.

• Market intelligence: Understand our buyers, how and why they buy, and their key buying criteria. Conduct research to drive positioning, messaging, packaging, and promotion and gain insight to improve differentiation.

• Sales Success: Drive win rate and sales velocity by developing compelling messaging and assets that drive purchase decisions, including sales playbooks, value assessment tools, and presentations. Understand, support, and enable our sales channels.

• Competitive landscape: Research our competitors’ strengths, weaknesses, positioning and messaging. Craft competitive positioning and campaigns for sales and digital campaigns.

What You'll Bring

• 5+ years of B2B product marketing experience.

• Experience developing messaging and positioning for executive buyers (Director++) with a focus on transformation, technology, and innovation. Bonus points for experience in Value Stream Management, Enterprise Agile Planning, and Product Centric Operating models or similar

• Proven track record of contributing to successful product launches.

• Demonstrated success in translating product capabilities into clear, value-based messaging, content, and sales artifacts.

• Ability to influence and drive consensus among cross-functional stakeholders as needed.

• Exceptional communication skills. You’re a good listener but you’re not afraid to speak up when you need to.

• Excellent critical thinking and decision-making abilities; you must be able to make decisions based on ambiguous data and drive the most impactful work forward in a sea of competing priorities.

• Demonstrated ability to own initiatives with a bias for action over perfection.

Whether you have some, or all of these, we want to hear from you if you believe your background and experience might be a fit!

Benefits at Planview

At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.

Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

Diversity, Equity and Inclusion at Planview

As part of our efforts to build a workforce with diverse talent, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience.Reasonable accommodations for the interview process can be requested by emailing [e-mail].