Product Marketing Lead — GTM Strategy & Growth

Planitar Inc.; Southwestern Ontario; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading technology firm is seeking a Product Marketing Manager to enhance the iGUIDE brand's growth. This role focuses on market insights, go-to-market strategies, and collaboration across teams to ensure customer engagement and product differentiation. Candidates should have significant experience in product marketing, strong communication skills, and a capability to analyze market trends. Full-time position with opportunities for innovation.

Qualifications

• 5+ years of experience in product marketing, digital marketing, or demand generation.
• Ability to develop expertise in target industries and customer segments.
• Proven ability to influence senior stakeholders.

Responsibilities

• Drive innovation and growth for the iGUIDE brand in target verticals.
• Own positioning and messaging throughout the product lifecycle.
• Collaborate with marketing to develop assets and campaigns for product awareness.

Skills

Product marketing

Digital marketing

Market research

Sales enablement

Customer orientation

Analytical thinking

Education

Bachelor’s degree in business management, marketing, engineering

Tools

Google Analytics

Salesforce

HubSpot

Tableau

Power BI

Job description

A leading technology firm is seeking a Product Marketing Manager to enhance the iGUIDE brand's growth. This role focuses on market insights, go-to-market strategies, and collaboration across teams to ensure customer engagement and product differentiation. Candidates should have significant experience in product marketing, strong communication skills, and a capability to analyze market trends. Full-time position with opportunities for innovation.