Product Marketing Manager — Health Tech GTM Lead

ExaCare AI; Toronto; On-site; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Flexible PTO

Medical, dental, and vision coverage

Great startup culture

Job summary

A leading health tech company in Toronto seeks a Product Marketing Manager to drive messaging and market positioning. This role involves defining customer segments and refining marketing strategies across various platforms. The ideal candidate has 4-6 years of experience in B2B SaaS marketing and proven skill in sales enablement and communication. This full-time position offers competitive salary and benefits, including equity and flexible PTO.

Qualifications

• 4-6 years of experience, ideally 2+ years in B2B SaaS product marketing roles.
• Proven track record of owning positioning and messaging.
• Experience with win/loss analysis and market breakdown.

Responsibilities

• Define and refine the ICP, key segments, and personas.
• Own the GTM plan for new products/features.
• Partner on packaging, pricing, and bundles.

Skills

B2B SaaS marketing

Strong communication skills

Market research

Sales enablement

Tools

HubSpot

Job description

A leading health tech company in Toronto seeks a Product Marketing Manager to drive messaging and market positioning. This role involves defining customer segments and refining marketing strategies across various platforms. The ideal candidate has 4-6 years of experience in B2B SaaS marketing and proven skill in sales enablement and communication. This full-time position offers competitive salary and benefits, including equity and flexible PTO.