Performance Media Buyer & Creative Strategist

AGS Youth Soccer Club; Toronto; On-site; CAD 23,000 - 39,000; Full time

Job summary

AGS Youth Soccer Club is seeking a skilled Paid Social Manager to own Meta ad performance across brands. You will translate ad spend into registrations through creative strategy, rigorous testing, and full-funnel analysis, supported by a video editor and AI-based tools.

You’ll lead end-to-end campaigns, develop hypotheses for tests, and optimize hooks, formats, audiences, and landing pages. Strong measurement, English fluency, and US ET overlap are required.

Qualifications

• 3+ years hands-on Meta buying in direct-response lead generation.
• Managed meaningful budgets (US $20K+/month) and can show the numbers behind ads.
• A real testing methodology you can articulate unprompted.
• Measurement literacy: attribution windows, blended CAC vs in-platform ROAS.
• Fluent English, written and spoken.
• Comfort with spreadsheet-level analysis and cohorting performance by creative.
• Full-time availability with 4+ hours of daily overlap with US Eastern Time.

Responsibilities

• Meta ad accounts end-to-end across brands: structure, budgets, pacing, and scaling
• The creative testing engine: an always-on testing calendar with clear hypotheses per test
• Creative analysis: hook rate, hold rate, CTR, and CPL by creative; brief next variant
• Brief and direct UGC creators and video editor; write hooks and ad copy in English
• Full-funnel performance: landing pages, lead forms, CAPI setup, and speed-to-lead handoffs
• Seasonal campaign planning around registration windows
• Localized campaigns with geo-radius targeting and limited remarketing pools
• Weekly scorecard: registrations, CPL, CAC, and blended efficiency

Skills

Meta buying

Direct-response

Budget management

Testing methodology

Measurement literacy

Fluent English

Data analysis

Time overlap (US Eastern)

Tools

Meta Ads Manager

CAPI

Job description

AGS Youth Soccer Club is seeking a skilled Paid Social Manager to own Meta ad performance across brands. You will translate ad spend into registrations through creative strategy, rigorous testing, and full-funnel analysis, supported by a video editor and AI-based tools.

You’ll lead end-to-end campaigns, develop hypotheses for tests, and optimize hooks, formats, audiences, and landing pages. Strong measurement, English fluency, and US ET overlap are required.