Performance Marketing Manager: Paid Search & Display

Capital One Group; Toronto; Hybrid; CAD 130,000 - 148,000; Full time

Benefits offered by this job

Family health coverage

Hybrid work model

Work From Home allowance

Mental health coverage

Tuition subsidies

Job summary

Capital One Canada is seeking a Manager in Performance Marketing to lead a team driving customer growth and efficiency across Paid Search and Low Funnel Display, including Paid Email and Demand Gen programs.

You will own the Paid Search and Low Funnel Display channels, partnering with analytics, creative, data, legal, and technology teams to implement strategies, optimizations, and robust reporting. 3 days in the office per week in a hybrid model.

Qualifications

• 8+ years of experience in running paid search and display performance marketing across major enterprise platforms, including SA360, Google Ads (Performance Max, Demand Gen), Microsoft Advertising, and Yahoo.
• 5+ years of experience planning and implementing digital acquisition strategies
• 5+ years of experience managing multi-million dollar digital campaigns
• 5+ years of experience in marketing analytics
• 3+ years of experience in people management
• 3+ years of experience in project management
• 1+ year of experience in financial services - Bonus points if you have an understanding Credit Card marketing landscape in Canada

Responsibilities

• Lead, train and manage a team of associates performing daily management of Paid Search and Low Funnel Display campaigns from planning and execution to analysis and reporting.
• Partner with Business Analyst and Data Science teams to measure the effectiveness of marketing investments - identifying opportunities and actions to iterate and improve campaign performance and impact.
• Collaborate with internal associates and partners to develop full-funnel digital strategies for acquisition and product focused campaigns.
• Own campaign strategies and tactics, including bidding models, attribution approaches, signal frameworks, and more.
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, Creative etc. to execute strategies End to End.
• Work with a cross-functional team to develop and execute a testing agenda, including; audiences, user experience, creative, landing page, and channel/partner/platform expansions, CRO and more.
• Serve as the subject matter expert in digital channels with deep knowledge of various platforms, campaign settings, optimization techniques, creative and automation.
• Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences.
• Stay up-to-date and help Capital One navigate the rapidly evolving AI-driven search landscape, and partner across teams to optimize strategies and performance.
• Manage and strengthen agency and partner relationships with Google, Microsoft, Yahoo and other vendors to ensure account teams bring value through their services.
• Develop robust, efficient, and scalable marketing operations processes to ensure the channel is run in a well managed way, seeking approvals, documenting launches and looking for ways to optimize processes etc.
• Communicate regular updates, channel metrics, progress reports, timelines, and results to key stakeholders.

Skills

Paid search

Display marketing

SA360

Google Ads

Microsoft Ads

Yahoo

Team leadership

Analytics

Budget management

Cross-functional

Education

Bachelor’s Degree

Tools

CM360

Tag management

Data warehouses

Customer match

AI features

Job description

Capital One Canada is seeking a Manager in Performance Marketing to lead a team driving customer growth and efficiency across Paid Search and Low Funnel Display, including Paid Email and Demand Gen programs.

You will own the Paid Search and Low Funnel Display channels, partnering with analytics, creative, data, legal, and technology teams to implement strategies, optimizations, and robust reporting. 3 days in the office per week in a hybrid model.