Head of Performance

Valnet Inc.; Montreal; On-site; CAD 120,000 - 180,000; Full time

Job summary

Valnet Inc. in Montreal is seeking a Head of Paid Performance to own strategy and financial performance of our paid search programs across the portfolio, with Google Ads as the core channel.

You will set traffic acquisition direction, manage key platforms, and lead day-to-day execution to hit revenue, profitability, and efficiency targets. You will lead a team of paid search specialists, align with analytics, product and finance, and stay ahead of AI-driven campaign changes to optimize ROAS and

Qualifications

• 5+ years in paid search or performance marketing; 3+ years leading a team.
• Proven track record managing large Google Ads budgets toward revenue and profitability.
• Hands-on mastery of Google Ads: Search, Performance Max, Smart Bidding, scripts, Merchant Center.
• Experience building AI-driven systems to optimize campaigns and processes.
• Strong commercial acumen: forecasting, margin modelling and spend decisions.
• Experience managing platform partners and agencies; negotiating terms.
• Advanced analytics skills; GA4, Excel/Sheets; SQL or BigQuery a plus.
• Deep understanding of conversion tracking, offline imports, attribution, incrementality.

Responsibilities

• Define and own paid search strategy across the portfolio with Google Ads at core.
• Set account structure, bidding, keywords and audiences to scale while protecting margin.
• Own revenue, spend, net revenue and ROAS; drive financial results.
• Identify levers: new verticals, GEOs, bids, funnels and landing pages.
• Lead senior contact with Google and other platform teams; drive co-investment opportunities.
• Lead and grow the paid search team; set KPIs and testing roadmaps.
• Collaborate with analytics, product, content and finance to improve tracking and reporting.
• Report performance and insights to the GM and senior leadership; adapt to AI-driven changes.

Skills

Paid search leadership

Forecasting & margin modeling

Analytics with GA4/Excel

AI in marketing strategies

Vendor & partner management

Team leadership & coaching

Budgeting & ROAS optimization

Tools

Google Ads

Google Ads Editor

Merchant Center

GA4

Excel/Sheets

SQL/BigQuery

Job description

Location:Montreal, Quebec

Reporting Structure:Chief Operating Officer

Direct Reports:Senior Performance Marketing Manager(s) and paid search specialists

Summary

We are looking for aHead of Paid Performanceto own the strategy and financial performance of our paid search programs across the portfolio, with Google Ads as our primary channel. This is a senior leadership role for a commercially minded operator who thinks in margin, not just in clicks. You will set the direction for how we acquire traffic, manage our key platform and commercial partners, and lead the team that executes day to day. Your success will be measured by one thing: hitting and beating our revenue, profitability and efficiency targets.

Strategy & Performance

• Define and own the paid search strategy across the portfolio, with Google Ads as the core channel, Microsoft Ads as a secondary focus, and new high intent platforms (e.g., Chat GPT) as a growth lever.
• Set account structure, bidding, keyword and audience strategies that scale volume while protecting margin.
• Own the paid search financial results: revenue, spend, net revenue, ROAS
• Find and prioritize the biggest levers to improve financial results - new verticals, GEOs, keyword expansion, bid strategy changes, funnel and landing page improvements.

Partners & Commercial

• Be the senior point of contact withGoogle(and other platform) account teams: drive beta access, quarterly business reviews and co-investment opportunities.

Leadership & Operations

• Lead, coach and grow the paid search team.
• Set clear KPIs, testing roadmaps and ways of working; review performance weekly with the team.
• Partner with analytics, product, content and finance to improve tracking, attribution, conversion rates and reporting.
• Report performance, insights and recommendations to the General Manager and senior leadership.
• Stay ahead of changes in search - AI-driven campaign types (Performance Max, AI Max), automated bidding, privacy and measurement shifts.

Requirements

• 5+ years in paid search or performance marketing, including 3+ years leading a team or channel.
• Proven track record of owning large-scale Google Ads budgets and delivering against revenue and profitability targets.
• Expert, hands‑on command of Google Ads: Search, Performance Max, Smart Bidding, scripts, Google Ads Editor and Merchant Center where relevant.
• Proficiency with building AI agents and leveraging AI to build systems and processes
• Strong commercial and financial acumen: comfortable building forecasts, modelling margin and making spend decisions on unit economics.
• Experience managing relationships with platform reps, partners and agencies, and negotiating commercial terms.
• Advanced analytical skills with GA4, Excel/Sheets; SQL or BigQuery a plus.
• Solid understanding of conversion tracking, offline conversion imports, attribution and incrementality testing.
• Excellent leadership, communication and stakeholder management skills, with the ability to present to senior leadership.
• Experience in fast-paced, digital-first or high‑growth environments.

Assets

• Experience in insurance, banking, mortgage or other lead‑generation / financial services verticals.
• Experience with arbitrage or media‑buying models where search traffic is monetized through partners.
• Bilingual English/French.

Built on Trust

We operate with unwavering trust, uphold the highest standards of integrity, and deliver consistent performance. Our mission is to serve our audiences with transparency and measurable value, building long‑term relationships grounded in results.