Marketing Specialist - Sales & Partner Enablement

CWS; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

Valnet is seeking a Senior Performance Marketing Manager to own and scale paid acquisition for multiple products within our digital portfolio. This hands-on role involves end-to-end campaign execution, optimization, and driving growth, efficiency, and unit economics.

You will manage and optimize paid search campaigns at scale across Google Ads and Microsoft Ads, collaborate with content and SEO teams, and work with developers to ship acquisition-related features.

Qualifications

• 3 to 8 years of hands-on experience in performance or growth marketing with direct ownership of paid media.
• Strong experience managing paid search at scale, including Google Ads and Microsoft Ads.
• Proven track record managing meaningful budgets with accountability for ROI and efficiency.
• Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets.
• Solid understanding of conversion tracking, attribution models, and data quality tradeoffs.
• Experience running CRO initiatives and interpreting landing page and funnel performance.

Responsibilities

• Own paid acquisition strategy and execution across paid search.
• Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed.
• Own relationships and performance management for lead generation partners and marketplaces Valnet works with.
• Manage budgets, forecasts, and performance targets tied to product level unit economics.
• Monitor performance at campaign and product level, identifying inefficiencies and scaling opportunities.
• Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies.
• Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights.
• Work closely with developers to scope and ship acquisition related features such as forms, landing pages, and tracking implementations.

Skills

Performance marketing

Paid search

GA4

Looker Studio

ROI optimization

A/B testing

Budget management

Landing page optimization

SEO fundamentals

Regulated lead gen

Tools

Google Ads

Microsoft Ads

Job description

Location: Montreal, On-site

Summary: Valnet is hiring a Senior Performance Marketing Manager to directly manage and scale paid acquisition for one or more assigned products within our digital portfolio.

This is a hands on role with day to day ownership of campaign execution, optimization, and scaling, with direct accountability for growth, efficiency, and unit economics.

The role is best suited for a performance marketer who operates close to the numbers, understands platform mechanics at a granular level, and is comfortable owning outcomes across spend, revenue, and growth.

Responsibilities:

• Own paid acquisition strategy and execution across paid search.
• Directly manage and optimize campaigns across Google Ads and Microsoft Ads, with exposure to Meta or other platforms as needed.
• Own relationships and performance management for lead generation partners and marketplaces Valnet works with.
• Manage budgets, forecasts, and performance targets tied to product level unit economics.
• Monitor performance at campaign and product level, identifying inefficiencies and scaling opportunities.
• Design and execute structured experiments across funnels, landing pages, ad copy, and bidding strategies.
• Collaborate with content and SEO teams to plan and prioritize content aligned with product strategy and performance insights.
• Work closely with developers to scope and ship acquisition related features such as forms, landing pages, and tracking implementations.

Requirements:

• 3 to 8 years of hands-on experience in performance or growth marketing with direct ownership of paid media.
• Strong experience managing paid search at scale, including Google Ads and Microsoft Ads.
• Proven track record managing meaningful budgets with accountability for ROI and efficiency.
• Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and spreadsheets.
• Solid understanding of conversion tracking, attribution models, and data quality tradeoffs.
• Experience running CRO initiatives and interpreting landing page and funnel performance.
• Comfortable working in fast moving, performance driven environments with minimal process overhead.
• Working knowledge of SEO fundamentals and content strategy is an asset.
• Experience in insurance, finance, or regulated lead generation verticals is a strong asset.

Who we are:

Valnet is a company unlike any other.

Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging.

We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry.

We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one.

Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded.

In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements.

But don’t take our word for it, visit our corporate website to see for yourself!