Performance Marketing Lead: Cross-Channel Growth & AI

Bell; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Mental health benefits

35% discount on Bell services

Exclusive offers from partners

Job summary

Bell is hiring a cross-channel Manager, Performance Marketing to own paid media strategy, planning, buying (via in-house agency), and measurement to grow subscribers and retention for Bell Media brands like Crave and TSN.

You'll collaborate with brand marketing, agency, and creative teams, bridging brand and performance. The role emphasizes experimentation, AI-enabled planning, and actionable dashboards to optimize media investments.

Qualifications

• 5+ years in media/performance marketing with digital expertise and agency experience.
• Experience with major DSPs, social platforms, and CTV partners.
• Strong analytics: MMM, geo-experiments, incrementality, attribution.

Responsibilities

• Lead cross-channel media strategy across Paid Social, CTV/OLV, Audio, Programmatic, and SEM.
• Bridge brand and performance to drive top-of-funnel lift and downstream acquisition.
• Drive measurement, test-and-learn roadmaps, and MMM inputs with agency partners.
• Champion AI features and LLMs to accelerate planning and reporting.
• Define messaging frameworks with brand teams and iterate on creative testing.

Skills

Media planning

DSPs (DV360/TD T)

Social platforms (Meta/TikTok)

GA4, MMM analytics

AI & automation in media ops

Tools

DV360

TTD

GA4

Job description

Bell is hiring a cross-channel Manager, Performance Marketing to own paid media strategy, planning, buying (via in-house agency), and measurement to grow subscribers and retention for Bell Media brands like Crave and TSN.

You'll collaborate with brand marketing, agency, and creative teams, bridging brand and performance. The role emphasizes experimentation, AI-enabled planning, and actionable dashboards to optimize media investments.