Manager, Performance Marketing

Bell Canada; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision, mental health

Bell employee discount 35%

Hybrid work model

Job summary

Bell Media is seeking a cross-channel Manager, Performance Marketing to own paid media strategy, planning, buying, and measurement for subscriber growth. You will collaborate with brand marketing, agency and creative teams and report to the Senior Manager, Marketing & Media Operations.

Bring 5+ years in media/performance marketing, experience with DSPs like DV360/TTD, Meta and TikTok, and a strong analytics toolkit (GA4, MMM).

Qualifications

• Experience in entertainment, streaming, or performance-driven DTC brands.
• Expertise in MMM, geo-experiments, and measurement roadmaps.
• Ability to bridge brand and performance with collaboration across teams.

Responsibilities

• Define multi-channel paid media strategy and budgets.
• Coordinate with brand, agency, and creative teams for growth.
• Drive measurement roadmaps and experimentation plans.
• Scale AI-powered processes for planning and reporting.
• Improve creative effectiveness through rapid testing.
• Deliver clear insights via dashboards to stakeholders.

Skills

Media marketing

Agency management

Analytics & attribution

AI in marketing

Team leadership

Tools

DV360

The Trade Desk

Meta

TikTok

CTV partners

Ad verification tools

Job description

Select how often to receive alerts (in days): Create alert

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we're building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That's why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you're inspired by innovation that advances how people connect and transforms what's possible, you belong on #TeamBell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-liked entertainment.

At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Summary

We're hiring a cross-channel Manager, Performance Marketing who shall have ownership of paid media strategy, planning, buying (via in-house agency) and measurement. Collaborating with brand marketing teams, agency and creative teams while reporting into the Senior Manager, Marketing & Media Operations, you will be responsible for growth and performance marketing with the goal of subscriber acquisition, and retention for Bell Media's entertainment / news and sports brands such as Crave, and TSN.

Key Responsibilities

What You'll Do

• Lead cross-channel media strategy: Define plans, write briefs, allocate budgets, and set KPIs across Paid Social, CTV/OLV, Audio, Programmatic, and SEM
• Bridge brand and performance: Architect media investments that drive top-of-funnel lift alongside downstream acquisition, ensuring efficient reach and frequency
• Drive measurement and experimentation: Run rigorous test-and-learn roadmaps. Partner with agency team on incrementality testing, geo-experiments, and MMM inputs
• Champion AI and automation: Scale LLM-powered workflows to accelerate creative ideation, streamline planning, and eliminate manual reporting
• Optimize creative effectiveness: Partner with brand teams to define messaging frameworks. Leverage rapid testing to iterate on variants and refresh cadences
• Communicate and influence: Distill complex data into single source-of-truth dashboards to deliver actionable recommendations to cross-functional stakeholders

What You'll Bring

• 5+ years in media/performance marketing with strong digital expertise (Social,Programmatic, CTV) and a track record of managing agencies
• Hands-on experience with major DSPs (DV360, TTD), social platforms (Meta, TikTok), CTV partners, and verification tools
• Deep toolkit for funnel diagnostics, incrementality, and attribution (GA4, MMM)
• Comfortable responsibly integrating platform AI features and LLMs for media ops, creative generation, and analysis
• An ownership mindset that flexes between high-level strategy and hands-on execution. You move with urgency through ambiguity
• Experience with managing and developing the skills and knowledge of 1 or 2 direct reports

Critical Qualifications

• Experience in entertainment, streaming, or performance-driven DTC brands, ideally combining agency and client-side roles
• Expertise in MMM, designing geo-experiments, and shaping measurement roadmaps
• Proven ability bridging brand and performance while partnering closely with brand, creative, and analytics

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.