Manager, Performance Marketing

BCE; Toronto; Hybrid; CAD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

35% discount on Bell services

Exclusive partner offers

Job summary

Bell is hiring a Senior Manager, Performance Marketing to own paid media strategy and measurement for Bell Media brands. You will lead cross‑channel planning and work with agency and internal teams to drive subscriber growth and retention.

The role emphasizes AI/LLM‑powered workflows, rapid testing, and balancing brand and performance priorities. Hybrid work in Canada is offered, with a focus on Toronto.

Qualifications

• 5+ years in media/performance marketing with digital expertise.
• Hands-on experience with major DSPs and social platforms.
• Experience managing agencies and driving measurable results.

Responsibilities

• Define paid media strategy and plans across channels.
• Collaborate with brand marketing, agency, and creative teams.
• Lead measurement, testing, and optimization initiatives.

Skills

Media marketing

Agency management

Analytics

AI in marketing

Leadership

Tools

DV360

The Trade Desk

Meta Ads

TikTok Ads

Job description

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting‑edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.

Be at the forefront of one of the most exciting and ever‑changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out‑of‑home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most‑loved entertainment.

At Bell Media, you’ll redefine digital connections and pioneer next‑generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.

Summary

We're hiring a cross-channel Manager, Performance Marketing who shall have ownership of paid media strategy, planning, buying (via in‑house agency) and measurement. Collaborating with brand marketing teams, agency and creative teams while reporting into the Senior Manager, Marketing & Media Operations, you will be responsible for growth and performance marketing with the goal of subscriber acquisition, and retention for Bell Media’s entertainment / news and sports brands such as Crave, and TSN.

Key Responsibilities

What You'll Do

• Lead cross‑channel media strategy: Define plans, write briefs, allocate budgets, and set KPIs across Paid Social, CTV/OLV, Audio, Programmatic, and SEM
• Bridge brand and performance: Architect media investments that drive top‑of‑funnel lift alongside downstream acquisition, ensuring e icient reach and frequency
• Drive measurement and experimentation: Run rigorous test‑and‑learn roadmaps. Partner with agency team on incrementality testing, geo‑experiments, and MMM inputs
• Champion AI and automation: Scale LLM‑powered workflows to accelerate creative ideation, streamline planning, and eliminate manual reporting
• Optimize creative e ectiveness: Partner with brand teams to define messaging frameworks. Leverage rapid testing to iterate on variants and refresh cadences
• Communicate and influence: Distill complex data into single source‑of‑truth dashboards to deliver actionable recommendations to cross‑functional stakeholders

What You'll Bring

• 5+ years in media/performance marketing with strong digital expertise (Social,Programmatic, CTV) and a track record of managing agencies
• Hands‑on experience with major DSPs (DV360, TTD), social platforms (Meta, TikTok), CTV partners, and verification tools
• Deep toolkit for funnel diagnostics, incrementality, and attribution (GA4, MMM)
• Comfortable responsibly integrating platform AI features and LLMs for media ops, creative generation, and analysis
• An ownership mindset that flexes between high‑level strategy and hands‑on execution. You move with urgency through ambiguity
• Experience with managing and developing the skills and knowledge of 1 or 2 direct reports

Critical Qualifications

• Experience in entertainment, streaming, or performance‑driven DTC brands, ideally combining agency and client‑side roles
• Expertise in MMM, designing geo‑experiments, and shaping measurement roadmaps
• Proven ability bridging brand and performance while partnering closely with brand, creative, and analytics

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status:Regular - Full Time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 09/24/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work‑life balance, Bell offers flexibility in work hours based on the business needs.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace.

• competitive salary
• wide range of benefits to support the well‑being of you and your family
• medical, dental, vision and mental health benefits that you can tailor to your specific needs
• 35% discount on our services
• access exclusive offers from our partners

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process.

All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

We also want to make sure that everyone has an equal opportunity to join our team.

We encourage individuals who may require accommodations during the hiring process to let us know.

For a confidential inquiry, email your recruiter or [e-mail] to make arrangements.

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