Manager, Performance Marketing

Bell; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Mental health benefits

35% discount on Bell services

Exclusive offers from partners

Job summary

Bell is hiring a cross-channel Manager, Performance Marketing to own paid media strategy, planning, buying (via in-house agency), and measurement to grow subscribers and retention for Bell Media brands like Crave and TSN.

You'll collaborate with brand marketing, agency, and creative teams, bridging brand and performance. The role emphasizes experimentation, AI-enabled planning, and actionable dashboards to optimize media investments.

Qualifications

• 5+ years in media/performance marketing with digital expertise and agency experience.
• Experience with major DSPs, social platforms, and CTV partners.
• Strong analytics: MMM, geo-experiments, incrementality, attribution.

Responsibilities

• Lead cross-channel media strategy across Paid Social, CTV/OLV, Audio, Programmatic, and SEM.
• Bridge brand and performance to drive top-of-funnel lift and downstream acquisition.
• Drive measurement, test-and-learn roadmaps, and MMM inputs with agency partners.
• Champion AI features and LLMs to accelerate planning and reporting.
• Define messaging frameworks with brand teams and iterate on creative testing.

Skills

Media planning

DSPs (DV360/TD T)

Social platforms (Meta/TikTok)

GA4, MMM analytics

AI & automation in media ops

Tools

DV360

TTD

GA4

Job description

Summary

We're hiring a cross-channel Manager, Performance Marketing who shall have ownership of paid media strategy, planning, buying (via in-house agency) and measurement. Collaborating with brand marketing teams, agency and creative teams while reporting into the Senior Manager, Marketing & Media Operations, you will be responsible for growth and performance marketing with the goal of subscriber acquisition, and retention for Bell Media’s entertainment / news and sports brands such as Crave, and TSN.

Key Responsibilities

What You'll Do

• Lead cross-channel media strategy: Define plans, write briefs, allocate budgets, and set KPIs across Paid Social, CTV/OLV, Audio, Programmatic, and SEM
• Bridge brand and performance: Architect media investments that drive top-of-funnel lift alongside downstream acquisition, ensuring e icient reach and frequency
• Drive measurement and experimentation: Run rigorous test-and-learn roadmaps. Partner with agency team on incrementality testing, geo-experiments, and MMM inputs
• Champion AI and automation: Scale LLM-powered workflows to accelerate creative ideation, streamline planning, and eliminate manual reporting
• Optimize creative e ectiveness: Partner with brand teams to define messaging frameworks. Leverage rapid testing to iterate on variants and refresh cadences
• Communicate and influence: Distill complex data into single source-of-truth dashboards to deliver actionable recommendations to cross-functional stakeholders

What You'll Bring

• 5+ years in media/performance marketing with strong digital expertise (Social,Programmatic, CTV) and a track record of managing agencies
• Hands-on experience with major DSPs (DV360, TTD), social platforms (Meta, TikTok), CTV partners, and verification tools
• Deep toolkit for funnel diagnostics, incrementality, and attribution (GA4, MMM)
• Comfortable responsibly integrating platform AI features and LLMs for media ops, creative generation, and analysis
• An ownership mindset that flexes between high-level strategy and hands‑on execution. You move with urgency through ambiguity
• Experience with managing and developing the skills and knowledge of 1 or 2 direct reports

Critical Qualifications

• Experience in entertainment, streaming, or performance-driven DTC brands, ideally combining agency and client-side roles
• Expertise in MMM, designing geo-experiments, and shaping measurement roadmaps
• Proven ability bridging brand and performance while partnering closely with brand, creative, and analytics

Adequate knowledge of French is required for positions in Quebec.

Additional Information

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto

Work Arrangement: Hybrid

Work Arrangement: Successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Application Deadline: 09/24/2026

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

Benefits:

• Medical benefits
• Dental benefits
• Vision benefits
• Mental health benefits
• 35% discount on Bell services
• Access to exclusive offers from partners

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we're actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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Created: Canada, ON, Toronto

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