Paid Media Performance Lead for eCommerce (Hybrid)

Brother International Corporation; Dollard-des-Ormeaux; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive benefits

Professional development programs

Job summary

Brother Canada is seeking a Digital Media Performance Specialist to own the execution, optimization, and day-to-day management of national paid digital campaigns (French and English). This role drives media strategies from setup and bidding to budget pacing and performance tracking across paid channels.

You will collaborate with the Digital, CRM, eCommerce and Marketing teams to ensure campaigns align with product launches, promotions and lifecycle programs, while building internal capabilities

Qualifications

• 3+ years of hands-on experience managing and optimizing paid digital media campaigns for eCommerce or performance-driven businesses.
• Proven experience managing Google Ads, Microsoft Ads and Meta Ads campaigns with measurable business results.
• Strong expertise in Search, Shopping, Performance Max, Social Catalog Ads, Display, Video, Audience Targeting and Remarketing campaigns.
• Experience in creating and optimizing product feeds in Google Merchant Center.
• Strong analytical skills with the ability to interpret data, and digital KPIs (CTR, CPC, CPA, ROAS, CVR), identify optimization opportunities and make data-driven decisions.
• Strong knowledge of UTM governance, tracking and attribution best practices.
• Demonstrated experience designing, executing and analyzing A/B tests to improve campaign performance.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Execute paid media campaign builds across all platforms in alignment with the strategies defined by the Digital Marketing Lead.
• Manage daily budgets, pacing, bidding, targeting, and day-to-day adjustments to maximize performance against KPIs.
• Test audience segments, ad formats, placements, and continuously optimize throughout the campaign to enhance efficiency and reach.
• Troubleshoot delivery issues, tracking gaps, or platform-related problems to ensure smooth execution.
• Maintain consistent UTM structures, naming conventions, and tagging to ensure clean and accurate data in GA4, Looker Studio, and internal dashboards.
• Monitor campaign delivery and provide insights on pacing, performance, risks, and opportunities
• Prepare performance and optimization reports with actionable insights and recommendations.
• Support data integrity and performance accuracy by validating tracking setups and raising issues proactively.
• Collaborate with the Digital Marketing Lead to translate media plans into precise, high-quality campaign builds and optimizations.
• Work closely with eCommerce, Marketing, and Customer Connection teams to ensure campaigns align with product launches, promotions, and lifecycle programs.
• Partner with the CRM and eComm Performance Analyst to integrate channel insights with website and CRM performance.
• Coordinate with creative teams to ensure assets are aligned to platform requirements and performance goals.
• Keep up to date with platform changes, new ad formats, and best practices to improve channel performance.
• Identify opportunities to improve executional workflows, tracking frameworks, and optimization processes.
• Document campaign learnings, tests, and improvements to support continuous improvement within the Digital team.

Skills

Paid media management

Google Ads

Microsoft Ads

Meta Ads

Search campaigns

Shopping campaigns

Performance Max

Display ads

Video ads

Audience targeting

Remarketing

GA4

Looker Studio

Supermetrics

UTM tracking

A/B testing

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Ads

Microsoft Ads

Meta Ads

Google Merchant Center

GA4

Looker Studio

Supermetrics

Job description

Brother Canada is seeking a Digital Media Performance Specialist to own the execution, optimization, and day-to-day management of national paid digital campaigns (French and English). This role drives media strategies from setup and bidding to budget pacing and performance tracking across paid channels.

You will collaborate with the Digital, CRM, eCommerce and Marketing teams to ensure campaigns align with product launches, promotions and lifecycle programs, while building internal capabilities