Performance Marketing Director: Growth & Acquisition

Bed Bath & Beyond; Toronto; On-site; CAD 130,000 - 160,000; Full time

Job summary

Bed Bath & Beyond is seeking a Director of Performance Marketing to drive growth through data-driven SEM and multi-channel strategies across Canada. You will manage budgets, vendor relationships, and cross-functional teams to shape customer acquisition and ROI at scale.

The ideal candidate brings 5–10 years in performance marketing for retail/e-commerce, deep Google Ads expertise, and strong analytical and leadership skills to translate insights into action.

Qualifications

• University degree in Business, Marketing, Math, Data Analytics, or related discipline.
• 5–10 years in performance marketing, digital acquisition, SEM for retail/e-commerce with hands-on Google Ads experience.
• Proven track record managing multi-million-dollar digital budgets across channels for a profitable eCommerce business.
• Expert understanding of digital marketing channels, Google Ads, Search Console, Google Merchant Center, Tag Manager, and SEMrush.
• Highly analytical, structured thinker who can derive insights from complex data and translate into actionable items for stakeholders.
• Entrepreneurial mindset with curiosity to understand the entire business and adapt to changing digital advertising.
• Seasoned project management skills with initiative and attention to detail.
• Creative thinker who can bring new ideas and execute them.

Responsibilities

• Design, implement, and manage the performance marketing strategy across Google Ads, Microsoft Ads, YouTube, and Display campaigns.
• Establish the strategic SEM roadmap across Google Ads, Microsoft Ads, and other platforms.
• Lead the SEO strategy including technical optimization, content initiatives, and organic growth opportunities.
• Continuously monitor and optimize campaigns to improve CAC, ROI, and overall marketing effectiveness.
• Define performance measurement frameworks, KPIs, attribution models, and reporting standards.
• Support annual and ongoing budget planning, forecasting, and performance tracking across markets and channels.
• Oversee vendor and agency relationships, ensuring campaigns are optimized and aligned with business goals.
• Identify opportunities to leverage insights, best practices, and innovations across the brand.
• Establish measurement frameworks, reporting standards, and performance benchmarks to support data-driven decisions across the organization.

Skills

Digital marketing leadership

Google Ads

SEM

Data analysis

Budget management

Cross-functional collaboration

SEO strategy

Performance marketing

Analytics tooling

Education

University degree in Business/Marketing/Data Analytics

Tools

Google Ads

Google Merchant Center

Tag Manager

SEMrush

Job description

Bed Bath & Beyond is seeking a Director of Performance Marketing to drive growth through data-driven SEM and multi-channel strategies across Canada. You will manage budgets, vendor relationships, and cross-functional teams to shape customer acquisition and ROI at scale.

The ideal candidate brings 5–10 years in performance marketing for retail/e-commerce, deep Google Ads expertise, and strong analytical and leadership skills to translate insights into action.