Head of Growth Marketing & Performance

BDC; Montreal (administrative region); Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible benefits

Wellness account

Defined Benefit Pension Plan

Personal days

Sick days

Hybrid work model

Learning & development

Job summary

BDC is seeking a senior leader to drive digital growth and performance marketing for Canadian entrepreneurs. You will shape marketing strategy, lead the acquisition funnel, and optimize Martech and website operations to generate measurable business results.

As a member of the Marketing Leadership Team, you will foster a data-driven culture, implement automation, personalization, and AI, and partner with cross-functional teams to elevate client acquisition and retention across Canada.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field.
• Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, or business transformation.
• Experience managing a high-visibility transactional or corporate website.
• Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.
• Experience with Martech, data, experimentation and performance measurement.
• Experience leading multidisciplinary teams within a complex matrix environment.

Responsibilities

• Define and execute BDC’s growth marketing strategy in alignment with business priorities.
• Increase Marketing’s contribution to client acquisition, conversion and retention.
• Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.
• Oversee the performance, governance and evolution of BDC’s website.
• Develop measurement, attribution, forecasting and marketing investment optimization capabilities.
• Accelerate the adoption of automation, personalization and artificial intelligence.
• Partner with business, sales and technology teams to improve business outcomes.
• Lead and develop a team of digital growth, performance, web, automation and Martech specialists.
• Foster a culture of performance, experimentation and continuous improvement.

Skills

Growth marketing

SEO

SEM

CRO

Marketing automation

Personalization

Martech

AI in marketing

Strategic leadership

French-English bilingual

Education

Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field

Job description

BDC is seeking a senior leader to drive digital growth and performance marketing for Canadian entrepreneurs. You will shape marketing strategy, lead the acquisition funnel, and optimize Martech and website operations to generate measurable business results.

As a member of the Marketing Leadership Team, you will foster a data-driven culture, implement automation, personalization, and AI, and partner with cross-functional teams to elevate client acquisition and retention across Canada.