Paid Social Manager

Touché!; Ontario; On-site; CAD 73,000 - 89,000; Full time

Job summary

A leading marketing company is seeking a Manager, Social to drive paid social initiatives. The role involves managing campaign execution, developing strategies that align with client goals, and ensuring strong collaboration with cross-functional teams. Candidates should have some experience in social media marketing and a relevant educational background.

Qualifications

• 1-2 years of paid social experience required.
• Experience working with Retail or Technology clients is a plus.

Responsibilities

• Manage all aspects of paid social campaign execution.
• Develop innovative social activation strategies.
• Continuously monitor and optimize campaign performance.

Skills

Analytical Thinking

Communication

Media Planning

Digital Marketing

Social Platforms

Education

Relevant post-secondary education

Tools

Media Buying Tools

Omni

Job description

The Manager, Social, supports the strategic planning and execution of paid social initiatives, contributing to both tactical planning and activation. They manage all aspects of campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Additionally, they prepare client-facing deliverables and assist with presentations and performance recaps to clearly communicate recommendations.

Responsibilities

• Own and assist in managing all aspects of paid social campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Ensure campaigns are delivered on time and meet client objectives.
• Develop innovative social activation strategies that align with client business goals. Structure these strategies tactically, ensuring efficient execution by the team and optimizing performance across paid social initiatives.
• Build and maintain strong relationships with social platform partners and creative agencies. Retrieve creative requirements from platforms, coordinate asset delivery for campaign launches and rotations, and provide insights on creative best practices.
• Work closely with Strategy, Marketing Science and Activation to ideate on innovation and capability development
• Engage with clients to build a strong understanding of their needs and how they can best utilize paid social media for their competitive advantage and ROI.
• Prepare and assist with client-facing deliverables, including performance recaps, presentations, and recommendations. Work with Senior Managers to present insights and recommendations to clients, ensuring clear communication and actionable next steps.
• Oversee and provide guidance on long term strategic social plans respective of the client’s business goals
• Continuously monitor and optimize campaign performance, providing data-driven recommendations for improvement. Ensure thorough reporting and analysis to drive client business growth and ROI.
• Support the implementation of internal process and quality control initiatives that ensure error-free execution of all tasks
• Work closely with cross-functional teams to ensure seamless integration of paid social initiatives into broader media strategies. Contribute to strategic discussions and help identify opportunities for growth and efficiency.
• Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.

Education

• Relevant post-secondary education, training, or equivalent experience

Certifications

• Meta Valueprop

Skills

• Strong Analytical (Advanced) (Intermediate) and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms
• Exceptional narrative skills, with demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
• Digital Marketing
• Social Platforms

Experiences

• 1-2 years of paid social experience
• Experience working on Retail or Technology Client

Key Performance Indicators (KPIs)

• Learn and utilize Omni, OMG’s people-based marketing platform, including contribution and collaboration for Audience development within Omni platform for activation, Studio for channel planning ideas, an digital content for inventory analysis and assessment, and more.

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https : / / omnicommediagroup.com / recruitment-privacy-notices / .

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Advertising

Marketing Services

Referrals increase your chances of interviewing at Touché! by 2x

Get notified about new Social Media Marketing Specialist jobs in Greater Toronto Area, Canada .

Social Media & Brand Manager - Laurent Dagenais

Toronto, Ontario, Canada CA$73,701.34 - CA$88,441.61 15 hours ago

Brand Marketing Specialist - 12 Month Contract

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.