Account Manager, Paid Social Toronto, Ontario

GroupM; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking an Account Manager for Paid Social to lead and execute innovative social media strategies. In this dynamic role, you will manage global clients' paid social initiatives, ensuring campaigns exceed expectations through strategic planning and execution. Collaborating with internal teams, you will enhance client relationships while staying ahead of industry trends. This position offers a unique opportunity to drive impactful results in a fast-paced environment, where your expertise in social media will shine. Join a company that values diversity and innovation, and make a significant impact in the media landscape.

Qualifications

• 2-3 years of hands-on experience in paid social campaign management.
• Deep knowledge of major paid social platforms and analytics.

Responsibilities

• Manage and optimize paid social media campaigns across various platforms.
• Define strategies and deliverables to meet client objectives.

Skills

Paid Social Campaign Management

Client Relationship Management

Analytical Skills

Microsoft Excel

Microsoft PowerPoint

Attention to Detail

Time Management

Tools

Facebook Ads

Twitter Ads

Snap Ads

LinkedIn Ads

Pinterest Ads

Microsoft Office

Job description

Account Manager - Paid Social

Overview:

The Account Manager – Paid Social is responsible for developing the paid social media approach and executing these tactics across multiple social channels.

As the Account Manager, you will manage the day-to-day operations of a global client’s paid social initiatives, including strategy development and campaign management based on client objectives.

Your Responsibilities:

1. Manage paid social media campaigns (Facebook, Twitter, Snap, LinkedIn, Pinterest).
2. Create, manage, and execute strategic paid social plans aligned with client goals.
3. Define campaign strategies and deliverables to exceed client expectations.
4. Create, present, and obtain client approval for campaign strategies and tactics.
5. Oversee and implement account management processes.
6. Forecast and maximize revenue opportunities with clients.
7. Monitor and optimize campaign performance to enhance client investment.
8. Collaborate with internal biddable teams and sister agencies on campaign development.
9. Maintain positive client relationships through effective communication.
10. Develop expertise in paid social media and foster innovation and efficiency.
11. Stay updated on industry trends and recommend account improvements.
12. Assist in creating business presentations, POVs, best practices, and documentation.

Qualifications:

1. Hands-on experience planning and executing paid social campaigns.
2. Deep knowledge of paid social platforms (Facebook, Twitter, Snap, LinkedIn, Pinterest).
3. Excellent attention to detail and time management skills.
4. Minimum 2-3 years of paid social experience.
5. Professional interaction skills suitable for client dealings in a fast-paced environment.
6. Proficiency in Microsoft Office, especially Excel and PowerPoint.
7. Technical and analytical mindset.

About GroupM:

GroupM is the world’s leading media investment company, managing over $63B annually across agencies like GroupM Nexus, Mindshare, Essence, Mediacom, and Wavemaker. We focus on data, technology, investment, and services to shape the future of media and advertising.

We embrace diversity, inclusivity, and equal opportunity, aiming to build a team reflecting various backgrounds and perspectives. We are committed to creating an inclusive environment and providing accommodations during the recruitment process. Only shortlisted candidates will be contacted.