Paid Social Specialist

Dept; Toronto; Hybrid; CAD 50,000 - 90,000; Full time

Job summary

Join a pioneering agency as a Paid Social Specialist, where creativity meets technology. This role offers the chance to work with renowned brands, crafting innovative paid media strategies across platforms like TikTok, Meta, and YouTube. Collaborate with diverse teams to ensure the highest standards in campaign execution while managing budgets and optimizing deliverables. With a flexible hybrid working policy and a commitment to personal development, this position is perfect for someone eager to make a significant impact in the digital marketing landscape. If you're passionate about media and ready to innovate, this opportunity is for you!

Benefits

15 days paid holiday

Mental health support

Flexible working policy

Training and development opportunities

Buddy Program

Qualifications

• Strong understanding of digital paid media, particularly paid social.
• Advanced proficiency with Ads across social media platforms.

Responsibilities

• Plan, buy, and optimize paid social media activity.
• Develop paid media strategies and create tactical plans.

Skills

Paid Media Experience

Digital Paid Media Understanding

Social Media Ads Proficiency

Excel/Sheets Proficiency

Communication Skills

Time Management

Presentation Skills

Analytical Mindset

Tools

Google Ads

TikTok Ads

Meta Ads

Snapchat Ads

YouTube Ads

Pinterest Ads

Microsoft Excel

Microsoft PowerPoint

Job description

JOB DESCRIPTION: Paid Social Specialist

*Internally, this role is known as Media Planner*

This position sits in our Marketing & Technology service predominantly based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

JOB PURPOSE

Here at DEPT, we are proud of the award-winning, creative campaigns and content that we produce for a range of exciting and well-known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists based predominantly in the UK and EMEA, and we are looking for a new Toronto-based member to join the team!

Using data & insights, the Media Planner will develop solid paid media strategies and plans across a range of biddable channels, including TikTok, Meta, Snapchat, X, YouTube, Reddit, Pinterest & more. The Media Planner will work closely with other departments, such as Creative, Tech, and Production to ensure we continue to create award-winning content!

KEY RESPONSIBILITIES

The role of Media Planner is exciting, varied, and constantly evolving. In this role, you will:

1. Plan, buy and optimise paid social media activity
2. Respond to client (internal and external) briefs
3. Report on activity on a weekly, monthly, and quarterly basis
4. Develop paid media strategies and create key tactical plans to deliver on them
5. Deliver media plans to the highest possible standard
6. Optimise existing paid social media deliverables
7. Ensure delivery of work is to the highest possible standard
8. Ensure constant innovation across all deliverables
9. Contribute to our creative process by sharing your ideas and experience
10. Manage budgets for paid media deliverables
11. Present work internally and externally
12. Complete work to deadlines

SKILLS AND PREVIOUS EXPERIENCE

Our offering is advanced for the industry, and we rely on great people. To be considered for this role, you will need the skills or experience outlined below.

Essential:

1. Relevant experience within a paid media based role
2. Strong understanding of digital paid media, particularly paid social media
3. Advanced proficiency with Ads across a number of social media platforms including but not limited to; TikTok, Meta, Snapchat, and YouTube. Familiarity with Google Ads and Pinterest is advantageous.
4. Experience with brand and performance campaigns
5. Intermediate or higher proficiency in the use of Excel/Sheets and familiarity with Word/Docs and PowerPoint/Slides
6. An inquisitive and numeric mindset
7. Advanced written and verbal communication skills
8. Excellent time management and organisational skills with a high attention to detail
9. Strong presentation skills
10. Ability to react quickly within a fast-paced environment

HEALTH, WELLBEING & BENEFITS:

1. 15 days paid holiday per year, exclusive of public holidays
2. Mental health support
3. A flexible, hybrid working policy
4. Possibilities to do what you do best and to develop your skills further with training, development and certifications
5. Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks at DEPT
6. A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
7. The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.