Paid Social Manager

Dentalcorp; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A prominent healthcare network in Canada is seeking a Paid Social Manager to enhance their advertising strategies, specifically focusing on Meta Ads. Candidates should have extensive experience in managing performance marketing campaigns, a data-driven approach, and commitment to delivering exceptional results in a collaborative environment. This role offers the opportunity to work within a fast-growing organization, driving impactful changes in the dental industry.

Benefits

Competitive salary and benefits.

Opportunity for continuous learning.

Ability to work with a results-oriented marketing team.

Qualifications

• 6+ years managing paid media campaigns.
• Expert knowledge in Meta Ads and familiarity with Google and Microsoft Ads.
• Bilingualism in French and English considered a strong asset.

Responsibilities

• Plan and optimize paid media campaigns with Meta Ads.
• Track and analyze performance marketing KPIs.
• Provide actionable insights through performance reports.

Skills

Paid Social

Analytics

Data-driven decision making

Audience segmentation

Performance optimization

Budget management

Campaign automation

Tools

Google Analytics

Google Tag Manager

Looker Studio

Excel

Google Sheets

Job description

Who you are

You are a service-oriented individual who is excited to be a part of a fast-growing organization that enables the best to be even better. You have experience in Paid Social and are looking for the opportunity to provide your expertise to drive change within an exciting industry. You love working in a collaborative team environment, but also enjoy your autonomy to accomplish tasks and provide excellent service to our Partners and their teams.

We are seeking an experienced Paid Social Manager with over 6 years of hands-on experience managing, optimizing, and scaling performance marketing campaigns, with a primary focus on Meta Ads and additional experience in Google Ads and Microsoft Ads. The ideal candidate is highly technical, data-driven, and has a strong track record of achieving business goals through paid media strategies.

This position will be 4 days a week in our Toronto office (181 Bay Street), Mondays to Thursdays and Fridays are work from home. Reporting to the Senior Paid Media Manager, this role requires a deep understanding of analytics, audience segmentation, automation, and performance optimization.

In this role, you will

• Plan, build, execute, and optimize paid media campaigns with a primary focus on Meta Ads to support business growth and performance goals.
• Contribute to the development of strategic frameworks and account structures for Paid Social, ensuring alignment with marketing objectives.
• Build creatives in collaboration with the brand team to maintain compliance with regulatory requirements and brand standards.
• Demonstrate a strong understanding of tracking and attribution methodologies to accurately measure and evaluate Paid Social campaign performance.
• Develop, manage, and track performance marketing KPIs (ROAS, CPA, CTR, CVR, etc.) to measure success and drive continuous improvement.
• Conduct deep analysis of campaign performance and use data-driven insights to refine strategies.
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
• Develop and manage media buying budgets, ensuring efficient allocation of resources to maximize return on investment (ROI).
• Work closely with cross-functional teams, including practice marketing, creative, and data analytics teams to align marketing efforts.
• Automate repetitive processes using scripts, rules, and third-party tools to enhance efficiency.
• Provide weekly and monthly performance reports, presenting actionable insights and recommendations.
• Optimize bidding strategies to drive efficiency.

What we're looking for

• 6+ years of experience in paid media, with a proven track record of managing high volume campaigns. Bonus point if you have worked on small budget accounts.
• Expert knowledge of Meta Ads with strong understanding of Google Ads and Microsoft Ads (Google Search, Display, Advantage+, Performance Max, etc.).
• Strong understanding of conversion tracking, attribution models, and data analytics tools (Google Analytics, Google Tag Manager, Looker Studio, etc.).
• Strong analytical skills with the ability to interpret data, identify trends, and drive actionable insights.
• Experience with budget forecasting, media planning, and pacing analysis.
• Proficiency in Excel/Google Sheets or other data analysis tools is a plus.
• Excellent communication and presentation skills, with the ability to translate data into meaningful insights.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Hands-on experience with campaign automation, scripts, and API integrations is a strong plus.
• Bilingualism in French and English would be considered a strong asset.

Why Join Us?

• Opportunity to work in a fast-growing, data-driven environment with high-impact projects.
• Competitive salary and benefits.
• Work with a talented and results-oriented marketing team.
• Continuous learning and professional development opportunities.

About Dentalcorp

Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.