Paid Media Manager, Multifamily (Remote, Calgary)

Blacksmith Agency LLC; Calgary; Remote; CAD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Manager, Multifamily to own paid media for a book of multifamily clients, including targeting, budgets, roadmap, and narrative on client calls. You will be the strategic voice, making the calls on campaign direction.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, covering budget, bidding, targeting and testing, with strong emphasis on ROAS and reporting. Remote role across CAN/US/SA, with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements or pipeline impact.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with multifamily or multi-location businesses is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Set up and verify conversion tracking and attribution using GA4, tag manager and platform pixels.
• Develop the 90-day and quarterly roadmap for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS metrics

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.