Omnichannel Media Manager

Operatic Agency; Hamilton; Hybrid; CAD 80,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Competitive compensation

Job summary

Operatic Agency in Hamilton, Ontario is seeking an Omnichannel Media Manager to own planning, execution, optimization, and reporting for a portfolio of clients. You’ll develop integrated media strategies, manage campaigns across Google Ads, Meta, LinkedIn, TikTok, and more, and work with strategists, analysts, and account teams to drive performance.

You’ll analyze outcomes, build dashboards, and present insights to clients while collaborating with internal teams to evolve Operatic’s media

Qualifications

• 4–7 years of experience developing and managing integrated paid media campaigns
• Experience managing campaigns across multiple paid media channels with major platforms
• Strong understanding of audience strategy, attribution, full‑funnel marketing, and media planning

Responsibilities

• Own planning, execution, optimization, and performance of integrated paid media campaigns for a client portfolio
• Develop omnichannel media recommendations aligned with client objectives and budgets
• Plan and execute campaigns across channels including Google Ads, Meta, LinkedIn, TikTok, Retail Media, and more
• Manage audience strategy, campaign structure, budgets, pacing, bidding, tracking, and QA
• Build reports and dashboards translating campaign performance into meaningful business insights
• Present campaign performance and strategic insights to clients and internal teams

Skills

Paid media management

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Programmatic

Retail Media

GA4

Campaign optimization

Reporting dashboards

Tools

GA4 Tracking

Meta Pixel

CAPI

Tag Manager

Campaign management tools

Job description

About the Role:

As an Omnichannel Media Manager at Operatic, you’ll own the media performance of a portfolio of clients, leading the planning, execution, optimization, and reporting of integrated paid media campaigns that deliver measurable business outcomes.

Working alongside Strategists, Analysts, Creative, Project Managers, and Account teams, you’ll develop media recommendations, execute campaigns across multiple channels, and continually identify opportunities to improve performance. While you may have strengths in areas such as Paid Social or Paid Search, you’ll think beyond individual platforms—building integrated media strategies that deliver the right message to the right audience through the right channels.

Reporting to the Director of Omnichannel Media, you’ll become a trusted advisor to both clients and internal teams, combining strategic thinking, analytical curiosity, and strong execution to help clients solve business challenges through media.

What You’ll Do:

• Own the planning, execution, optimization, and performance of integrated paid media campaigns across a portfolio of clients
• Develop omnichannel media recommendations that align with client objectives, budgets, and broader marketing strategies
• Plan and execute campaigns across channels, including Google Ads, Performance Max, Meta, LinkedIn, TikTok, Reddit, Pinterest, Programmatic, Digital Video, Retail Media, and emerging platforms
• Manage audience strategy, campaign structure, budgets, pacing, bidding strategies, tracking implementation, and quality assurance

Performance Optimization

• Continuously optimize campaigns against client KPIs and business objectives
• Develop structured testing strategies across audiences, creative, placements, channels, bidding strategies, and media mix.
• Identify opportunities to improve efficiency, scale successful campaigns, and solve performance challenges through data‑driven decision‑making
• Stay current with platform innovations and recommend new opportunities to improve client performance

Reporting & Business Insights

• Build reports and dashboards that translate campaign performance into meaningful business insights
• Identify trends, explain performance drivers, and develop actionable optimization recommendations
• Connect media performance to business outcomes such as pipeline growth and revenue
• Present campaign performance, recommendations, and strategic insights to clients and internal teams
• Serve as the day‑to‑day media lead across your client portfolio
• Participate in campaign planning, performance reviews, budget discussions, and strategic planning sessions
• Partner closely with Strategists, Account Teams, Project Coordinators, Creative, and Marcomms to deliver integrated marketing solutions
• Contribute to the ongoing evolution of Operatic’s media capabilities by sharing knowledge, identifying process improvements, and helping establish best practices
• Support accurate tracking, event setup, and performance reporting via Meta Pixel, CAPI, GA4, and other tools

What You’ll Bring:

• 4–7 years of experience developing and managing integrated paid media campaigns within an agency or performance marketing environment
• Experience managing campaigns across multiple paid media channels, with deep expertise in major platforms such as Google Ads, Meta, LinkedIn, TikTok, Programmatic, or Retail Media
• Strong understanding of audience strategy, attribution, campaign optimization, full‑funnel marketing, and media planning
• Hands‑on experience with GA4, campaign tracking, reporting platforms, and marketing analytics
• Proven ability to translate campaign performance into clear business insights and strategic recommendations.
• Confidence in presenting campaign performance and recommendations to clients and senior stakeholders
• Strong commercial awareness, balancing campaign performance with client objectives, budgets, and long‑term partnership growth
• Comfortable making recommendations, testing new ideas, and challenging assumptions, while remaining open to changing direction when supported by data
• Highly organized, accountable, and comfortable managing multiple priorities in a fast‑paced agency environment
• A genuine curiosity for learning, experimenting, and continually improving both campaign performance and team capability

Nice To Have:

• Experience managing high‑budget eCommerce or lead generation campaigns
• Experience working within healthcare, pharmaceutical, financial services, or other regulated industries
• Experience with Performance Max, Retail Media, Programmatic buying, CRM integrations, or Marketing Mix Modelling (MMM)
• Current Google Ads, Meta, or other platform certifications
• Experience mentoring junior team members or contributing to media best practices.

Why Operatic Agency:

Competitive compensation and benefits.

This role offers a salary of $80,000–$95,000 CAD commensurate with experience, plus a comprehensive benefits package including medical, dental, vision, life and disability insurance, and mental health support.

Meaningful, complex work. You’ll lead projects across a diverse portfolio spanning pharma, healthcare, and consumer brands—with real creative and technical depth. Every project is different, and the work genuinely matters to the clients and audiences it reaches.

A team that holds a high bar—and supports each other in meeting it. We’re proud of our culture: collaborative, accountable, and driven by a shared standard of excellence. We recognize great work and celebrate the people behind it.

Real investment in your growth. We offer mentorship, access to industry tools and training, and advancement pathways. You’ll be supported by senior leadership who want to develop you, not just deploy you.

Hybrid flexibility. Our head office is based in Hamilton, Ontario, and we operate on a hybrid model: 2 days per week in the office, with the remainder remote. You’ll have a collaborative home base with room to focus on your own terms.

Operatic Agency values inclusion and access for all applicants and employees. Should you require accommodation to participate in the application and interview process, please let us know. Only those selected for next steps will be contacted.