Integrated Media Buying Manager

Salt XC; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Benefits offered by this job

Quality healthcare

Profit-sharing plan

Autonomy in workflow

Job summary

Salt XC is looking for an Integrated Media Buying Manager in Toronto with a hybrid work model. You will oversee and execute paid advertising campaigns across various media platforms while collaborating with clients and creative teams.

The ideal candidate has at least 3 years in paid advertising and strong analytical and communication skills. We offer competitive salary, quality healthcare, and a collaborative work environment.

Qualifications

• 3+ years of experience managing paid advertising campaigns.
• Expert knowledge of major digital advertising platforms.
• Strong analytical abilities and data-driven optimization approach.

Responsibilities

• Oversee and execute campaigns across various media platforms.
• Meet with partners and prepare plans for media.
• Conduct regular data analysis and monitor campaign performance.

Skills

Analytical abilities

Communication skills

Proficiency in managing multiple projects

Problem solving

Strong knowledge of digital advertising platforms

Education

Bachelor's Degree in Advertising, Marketing, Business or Communications

Tools

Google Data Studio

Meta Ads Manager

Google Ads

Google Tag Manager

Job description

Integrated Media Buying Manager

Team: Craft & Commerce - Media Operations

Location: Toronto - Hybrid Onsite

About Craft & Commerce

Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth. Our expert team has stood in the shoes of our clients and sees media through the lens of larger business objectives. We combine this human touch with best-in-class technology and a suite of services focused on one thing: continually driving better results through media.

Overview

We’re looking for an Integrated Media Buying Manager to strategize, execute, optimize and report upon successful paid advertising campaigns effectively for our partners, across CPG, healthcare, nonprofit, technology and other industries.

The Integrated Media Buying Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple concurrent clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are known to go above and beyond to maintain high standards in your work, we’d love to hear from you.

And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.

Core Responsibilities

• Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc.
• Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
• Follow current market trends and understand our clients’ target consumer patterns
• Be an advocate for new systems and tools to continuously expand our advertising capabilities
• Works collaboratively as an enthusiastic advocate for our clients’ paid media campaigns and budgets
• Work with creative teams in directing content creation to ensure accurate specs and tracking
• Set up new ads within various social / digital platforms
• Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
• Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
• Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
• Compile results and regularly report on campaign performance based on established KPIs and benchmarks
• Present reports to internal media team to communicate performance trends
• Assist with attribution tracking setup and other technical solutions for clients
• Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc.
• Audit advertising efforts of clients’ competitors
• Identify new digital advertising opportunities

Requirements

• 3+ years of experience managing paid advertising campaigns
• Expert knowledge of major digital advertising platforms and respective tools
• Experience collaborating with traditional media vendors
• Strong analytical abilities and data-driven optimization approach
• Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc.
• Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking
• Ability to analyze campaign data to drive marketing strategies and actionable insights from data
• Excellent communication skills
• Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
• Self-motivated problem solver with an innate sense of curiosity and desire to proactively develop their media knowledge
• A commitment to high standards, excellence, teamwork, and our clients
• Quick learner with a think-on-your-feet attitude
• Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business or Communications preferred.

Interested? Let’s talk. We offer a competitive salary with hybrid or fully-remote options depending on location preference, quality healthcare, profit-sharing plan and a healthy dose of autonomy in how you shape your role and manage your workflow.

Craft & Commerce is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.