Director, Programmatic

OMD; Toronto; Remote; Full time

Benefits offered by this job

Virtual Monthly Town Hall Meetings

Full complement of health benefits

Extra time-off days around long weekends

Rewards & Recognition program

Job summary

A leading media communications agency in Toronto is seeking a skilled professional to lead their programmatic media team. The role involves overseeing campaign execution, analyzing performance data, and managing a team. Candidates should have a solid background in digital advertising and experience with various media technologies. This position offers a collaborative and supportive work environment with various employee benefits, including health coverage and special time-off days.

Qualifications

• 5-8 years of overall work experience with at least 4 years in a managerial role.
• Experience optimizing Display marketing campaigns across various platforms.
• Advanced understanding of DSPs, DMPs, and Ad Trafficking.

Responsibilities

• Lead and manage a team of P&O Specialists.
• Work closely with partners to oversee campaign launches.
• Analyze audience data to identify performance growth opportunities.

Skills

Understanding of Digital Advertising

Proactive self-starter

Exceptional analytical skills

Strong leadership skills

Strong business acumen

Education

Bachelor's degree in operations research or related fields

Tools

Microsoft Office Suite

SPSS

Salesforce

Excel

Job description

At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Omnicom Media programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.

OVERALL RESPONSIBILITIES

Performance Management

• Master media buying related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns
• Actively analyze audience and user data to identify areas of campaign performance growth on existing accounts and lead efforts to capitalize on those opportunities
• Hands on execution and/or team management of optimization recommendations that meet stated client objectives
• Make campaign recommendations and ensure flawless implementation (either directly or through partners)
• Actively partner with the Data Sciences and Insights teams to identify and drive opportunities to deliver deeper insights into audience and user data
• Work with the Product team to enhance the utility of existing trading-related technologies
• Define & manage performance goals by assigned client(s)
• Setting and achieving client-level media mix goals
• Manage partner relations to ensure consistently successful launch and execution of client campaigns

Programmatic Solutions

• Provide hands on execution or direct a team to manage brand campaigns across the following areas: strategy development, project management, report delivery, and optimization log upkeep
• Constantly strive to improve processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
• Partner and collaborate with the Programmatic Solutions teams to act as an expert resource to educate, inform and foster account growth
• Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
• Effectively communicate with the management team on account and group status in a professional manner befitting a senior level team member
• Lead & cascade the client planning, delivery and measurement plan & communication to both clients and agency partners
• Internal & external technical explanation/understanding of 3rd party planning, activation & measurement tools

Organizational Management

• Lead and effectively manage a team of P&O Specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth
• Train team members and others on media buying best practices
• Participate in broader organizational leadership initiatives (e.g. Operating Team, Task Force) ensuring successful implementation and execution by modeling organizational and leadership capabilities
• Coaching direct reports on career pathing of indirect reports

REQUIRED EXPERIENCE AND EDUCATION:

• Understanding of Digital Advertising (Display, Search, Social, Mobile)
• Bachelor’s degree in operations research, mathematics, economics, statistics, physics, engineering, communications, marketing, or advertising. Master’s degree a plus
• Experience working with Microsoft Office Suite
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms.
• 5-8 years of overall work experience, with a minimum of 4 years recent managerial experience in search or online advertising
• Previous experience in media/DR management, search, or marketing on a managerial level

DESIRED ATTRIBUTES

• Proactive, self-starter, capable of setting goals and reporting progress against them
• Exceptional ability to use data to solve problems and understand campaign performance, analytical thinker and processor
• Strong leadership & communication skills
• Team player
• Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixed organization
• Be confident in analyzing and acting on marketing data
• Ability to train and inspire people and foster a strong, cohesive working team by giving proper, thorough, and timely feedback
• Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus.
• Advanced understanding and experience with DSPs, DMPs, 3rd Party data, and Ad Trafficking
• Strong business acumen and account management ability– demonstrated ability to be forward-thinking and innovative while understanding client needs and the limitations of our business processes and technologies

Finally, OMD is a great place to work

with friendly and dynamic team members who work hard but play hard too! Of course, we are all working from home and staying very well connected. Some perks we offer are:

• Virtual Monthly Town Hall Meetings
• Full complement of health benefits
• “Special Days” (extra time-off days around statutory long weekends)
• Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.