Associate Director, Digital

Omnicom Media; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

Omnicom Media Group's Touché! agency in Canada seeks a senior digital strategy leader to bridge strategy and execution, managing a 2+ person team. You will shape holistic digital strategies and guide optimization across Display, Programmatic, Social, and SEM.

Leverage client objectives, lead analytics, and mentor colleagues while collaborating with internal teams and agency partners to drive measurable business impact.

Qualifications

• A collaborative, results-driven digital media professional who enjoys both strategic thinking and hands-on optimization work.
• Management Experience: 5+ years in a management role; comfortable managing a team of 2 or more employees.
• Love managing and leading a team of passionate and dedicated media professionals across digital areas.
• Comfortable with senior leaders to understand and facilitate client, agency and business requests.
• Understanding of client/agency finance process; client billing and employee hours.
• Follow agency process to support and push continued adherence to facilitate workflow and manage expectations.
• Media Experience: 7+ years digital media, including buying, trafficking, analysing and optimizing.
• Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
• Proficient in media terminology, media math, and reach and frequency calculations.
• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

Responsibilities

• Develop and communicate holistic digital strategies aligned with client business objectives
• Serve as a strategic consultant for Display, Programmatic, Social, and SEM
• Manage client budgets and provide media optimization guidance
• Conduct analytics, performance tracking, and deliver actionable insights
• Lead, mentor, and develop junior team members
• Foster team motivation and collaboration
• Translate optimization metrics into business impact
• Track KPIs and industry trends
• Ensure data accuracy and reporting quality across all accounts
• Develop thought leadership and POVs for the agency
• Partner with internal teams, vendors, and agency partners
• Participate in corporate initiatives and industry events

Skills

Digital strategy leadership

Team management

Client management

Analytics and insights

Display/Programmatic/SEM knowledge

Media optimization

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Overview

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts, numerous provincial, national, and global awards, and the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!

We are continually reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital, and social media. We support our clients in all their media needs, from search engine marketing (SEM/SEO), business intelligence, programming, and distribution.

Touché! has refused to become a "big company," choosing instead to be a "big start-up." Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

What We Are Looking For

This is a senior-level digital strategy role that combines client management, team leadership, and strategic marketing optimization. The ideal candidate is a digital media expert who can bridge strategy and execution while managing a team of 2+ people.

Key Responsibilities

Strategic & Client-Facing

• Develop and communicate holistic digital strategies aligned with client business objectives
• Serve as a strategic consultant for Search, Social, and Programmatic channels
• Manage client budgets and provide media optimization guidance
• Conduct analytics, performance tracking, and deliver actionable insights

Team & People Management

• Lead, mentor, and develop junior team members
• Manage training and best practices across the team
• Conduct performance reviews and establish professional goals
• Foster team motivation and collaboration

Business & Analytics

• Translate optimization metrics into business impact
• Track KPIs and competitive/industry trends
• Ensure data accuracy and reporting quality across all accounts
• Develop thought leadership and POVs for the agency

Cross-functional Collaboration

• Partner with internal teams, vendors, and agency partners
• Participate in corporate initiatives and industry events

Qualifications

• A collaborative, results-driven digital media professional who enjoys both strategic thinking and hands‑on optimization work.
• Management Experience: 5+ years in a management role; comfortable managing a team of 2 or more employees.
• Love managing and leading a team of passionate and dedicated media professionals across digital areas.
• Comfortable with senior leaders to understand and facilitate client, agency and business requests.
• Understanding of client/agency finance process; client billing and employee hours.
• Follow agency process to support and push continued adherence to facilitate workflow and manage expectations.
• Media Experience: 7+ years digital media, including buying, trafficking, analysing and optimizing.
• Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
• Proficient in media terminology, media math, and reach and frequency calculations.
• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

Salary

CAD 80,000.00 - CAD 90,000.00

Additional Information

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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