National Sports Marketing Executive

Placements24; Kimberley; Hybrid; CAD 77,000 - 128,000; Full time

Benefits offered by this job

Competitive salary + bonuses

Medical aid & retirement benefits

Hybrid work model

Professional development & conferences

Job summary

Placements24 in collaboration with a leading national sports marketing agency invites applications for a National Sports Marketing Executive. You will develop and execute national strategies to boost brand visibility, drive fan engagement, and secure sponsorships for diverse sports clients.

Based in Kimberley with hybrid work, you will lead campaigns across digital, social, and experiential channels; manage budgets; analyze performance; and travel nationally to meet clients and events.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Master's degree or relevant professional certifications advantageous.
• 6-8 years in sports marketing, brand management, or related field with demonstrable success.
• Proven experience developing and executing campaigns and securing sponsorship deals.
• Strong understanding of the South African sports market and consumer behavior.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and negotiation abilities.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics software.
• Experience in event management and activation.
• Ability to collaborate and manage multiple projects under pressure.
• Willingness to travel nationally for meetings and events.

Responsibilities

• Develop and implement national sports marketing strategies tailored to client objectives.
• Identify and secure new sponsorship opportunities and manage client relationships.
• Create campaigns across digital, social, traditional, and experiential channels.
• Conduct market research and competitive analysis to spot trends.
• Collaborate with internal teams to ensure campaign execution.
• Manage marketing budgets and ROI optimization.
• Measure and report on campaign effectiveness and insights.
• Organize client events, activations, and fan engagement initiatives.
• Build relationships with media partners, influencers and stakeholders.
• Stay updated with marketing tech and best practices in sports/entertainment.

Skills

Sports marketing

Brand management

Sponsorship deals

Strategic planning

Digital marketing

Event management

Negotiation

Team collaboration

Travel willingness

Education

Bachelor's in Marketing or related field

Master's degree or certifications advantageous

Tools

Marketing analytics tools

CRM software

Job description

About the Role

Our client, a leading national sports marketing agency with a strong presence across South Africa, is seeking a dynamic and results-oriented National Sports Marketing Executive. This role will be responsible for developing and executing innovative marketing strategies that enhance brand visibility, drive fan engagement, and create compelling sponsorship opportunities for a diverse portfolio of sports clients. The ideal candidate will have a proven track record in sports marketing, a deep understanding of the South African sports landscape, and exceptional strategic planning abilities. This is a key position to influence sports marketing initiatives nationwide, operating with a hybrid work model from Kimberley, Northern Cape .

Key Responsibilities

• Develop and implement comprehensive national sports marketing strategies tailored to client objectives.
• Identify and secure new sponsorship opportunities and manage existing client relationships effectively.
• Create engaging marketing campaigns across various channels, including digital, social media, traditional advertising, and experiential events.
• Conduct market research and competitive analysis to identify emerging trends and opportunities.
• Collaborate with internal teams (creative, digital, PR) to ensure seamless campaign execution.
• Manage marketing budgets, ensuring efficient allocation of resources and ROI optimization.
• Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement.
• Organize and oversee client events, activations, and fan engagement initiatives.
• Build and maintain strong relationships with media partners, influencers, and stakeholders in the sports industry.
• Stay current with the latest marketing technologies and best practices within the sports and entertainment sectors.

Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree or relevant professional certifications are advantageous.
• A minimum of 6-8 years of experience in sports marketing, brand management, or a related field, with demonstrable success.
• Proven experience in developing and executing successful marketing campaigns and securing sponsorship deals.
• Strong understanding of the South African sports market, including key stakeholders and consumer behavior.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and negotiation abilities.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics software.
• Experience in event management and activation.
• Ability to work collaboratively in a team environment and manage multiple projects under pressure.
• Willingness to travel nationally as required for client meetings and events.

Benefits

• Our client offers a competitive salary package, benchmarked against industry standards for national roles, along with performance-based bonuses.
• This includes comprehensive medical aid and retirement fund benefits.
• The hybrid work model provides flexibility, combining remote work with office presence.
• Employees have access to excellent professional development opportunities, including training programs and industry conferences.

You will be part of a dynamic and growing agency, working with high-profile sports clients and contributing to significant marketing campaigns across South Africa.