Media Planning & Buying Specialist

Placements24; Kimberley; Hybrid; CAD 30,000 - 47,000; Full time

Benefits offered by this job

Competitive salary and performancece

Comprehensive medical aid and退休benefit

Opportunities for professional develop

A collaborative and innovative work环境

Be part of exciting marketingキャンペーン

Generous paid time off

Job summary

Placements24 in Kimberley (Northern Cape) is seeking a Media Planning & Buying Specialist to join our marketing team. You will develop and execute media strategies, identify target audiences, select channels, and manage placements across digital, print, broadcast, and OOH to maximize reach.

The role requires at least 3 years of experience, strong analytical skills, and proficiency with media planning tools (Comscore, Nielsen, ad servers).

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Minimum of 3 years of media planning and buying experience across multiple channels (digital, print, broadcast, OOH).
• Proficiency in media planning software and tools (Comscore, Nielsen, ad servers).

Responsibilities

• Develop comprehensive media plans aligned with marketing campaign objectives and budgets.
• Identify and evaluate target audiences and optimal media channels for campaign delivery.
• Negotiate media rates and placements with vendors to achieve best value.
• Manage media buys, ensuring timely execution and adherence to plan specifications.
• Monitor campaign performance, track key metrics, and provide insightful reports.
• Analyze market trends and competitor media activities to inform planning.
• Collaborate with creative teams to ensure media plans align with campaign creative.
• Maintain strong relationships with media vendors and partners.
• Optimize media plans based on performance data and market dynamics.
• Ensure accurate budget management and reconciliation for all media expenditures.

Skills

Negotiation

Analytical thinking

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Comscore

Nielsen

Ad servers

Job description

About the Role

Our client is seeking a skilled Media Planning & Buying Specialist to join their dynamic marketing team in **Kimberley, Northern Cape**. This role is central to developing and executing effective media strategies that maximize reach and impact for the company's campaigns. You will be responsible for identifying target audiences, selecting optimal media channels, negotiating rates, and managing media placements across various platforms. The ideal candidate possesses strong analytical abilities, a keen understanding of the media landscape, and a talent for strategic budget allocation. This is an excellent opportunity to contribute to impactful marketing initiatives within the **Northern Cape** region. We are looking for a detail-oriented individual with a proven track record in media planning and buying.

Key Responsibilities

• Develop comprehensive media plans aligned with marketing campaign objectives and budgets.
• Identify and evaluate target audiences and optimal media channels for campaign delivery.
• Negotiate media rates and placements with vendors to achieve the best possible value.
• Manage media buys, ensuring timely execution and adherence to plan specifications.
• Monitor campaign performance, track key metrics, and provide insightful reports.
• Analyze market trends and competitor media activities to inform planning.
• Collaborate with creative teams to ensure media plans align with campaign creative.
• Maintain strong relationships with media vendors and partners.
• Optimize media plans based on performance data and market dynamics.
• Ensure accurate budget management and reconciliation for all media expenditures.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in media planning and buying.
• Proven experience developing and executing media plans across various channels (digital, print, broadcast, OOH).
• Strong negotiation skills and experience working with media vendors.
• Proficiency in media planning software and tools (e.g., Comscore, Nielsen, ad servers).
• Excellent analytical and problem-solving skills.
• Strong understanding of media metrics and campaign performance analysis.
• Detail-oriented with strong organizational and time management skills.
• Effective communication and interpersonal skills.
• Knowledge of the media market in **Kimberley** and the Northern Cape is beneficial.

Benefits

• Competitive salary and performance incentives.
• Comprehensive medical aid and retirement benefits.
• Opportunities for professional development and industry training.
• A collaborative and innovative work environment in **Kimberley**.
• Be part of exciting marketing campaigns that reach a wide audience.
• Generous paid time off.