Performance Marketing Manager

Dash Social

Canada

On-site

CAD 90,000 - 130,000

Full time

9 days ago

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Benefits offered by this job

Health benefits

Dental benefits

RRSP/401k matching

Mental health benefit

Wellness benefit

Donation matching

Parental leave top-up

Work-from-home

Flexible hours

Team bonding activities

Job summary

Dash Social seeks a Performance Marketing Manager to run our paid media programs day-to-day. This hands-on role builds, launches, and optimizes campaigns across Google, LinkedIn, Meta, Bing and emerging channels, owning performance against demo and pipeline targets.

You will work closely with the Director of Performance Marketing and partner with Brand, Content, and Product Marketing to tailor messages to audiences at the right stage.

Qualifications

3-5 years of hands-on, in-platform B2B paid media experience.
Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targets.
Working knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup.
Comfortable in HubSpot for campaign reporting and lead-flow troubleshooting.
Experience running structured creative, copy, and landing page tests.
Data-first mindset: pull reports, extract actionable insights, and optimize accordingly.
Clear written and verbal communicator.

Responsibilities

Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels.
Pace budgets daily/weekly and optimize bids, audiences, and keywords against CPL and pipeline goals.
Maintain campaign hygiene: negative keywords, exclusions, structure, naming conventions.
Ensure campaigns align to ICP, buying stages, and revenue impact.
Run a continuous testing program across ad creative, copy, formats, and landing pages.
Partner with Brand and Content to brief and iterate on ad creative that converts.
Monitor creative fatigue and refresh ads before performance decay.
Maintain tracking hygiene across UTMs, conversion events, and CRM lead flow.
Deliver clear weekly and monthly reporting on spend, demos, and pipeline by channel and campaign.
Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them.

Skills

B2B paid media

Google Ads

LinkedIn Campaign Manager

Budget ownership

Campaign optimization

Conversion tracking

UTM discipline

HubSpot

A/B testing

Data-driven mindset

Clear communication

Tools

HubSpot

Google Tag Manager

Job description

The Opportunity

Dash Social is looking for a Performance Marketing Manager to run our paid media programs day-to-day. This is a hands-on role: you will build, launch, and optimize campaigns across Google, LinkedIn, Meta, Bing, and other emerging channels, and own the performance of those channels against demo and pipeline targets.

You will work directly with the Director of Performance Marketing to execute our paid strategy, and partner with Brand, Content, and Product Marketing to bring the right message to the right audience at the right stage. You will spend most of your time in the ad platforms - structuring campaigns, testing creative and copy, pacing budgets, and digging into performance data to find the next win.

You will be measured on cost per demo and pipeline generated, not clicks.

Qualifications

3-5 years of hands-on, in-platform B2B paid media experience - you have personally built and managed campaigns in Google Ads and LinkedIn Campaign Manager
Experience owning a meaningful monthly paid budget ($50K+/month) with accountability to CPL, cost-per-demo, or pipeline targets
Working knowledge of conversion tracking: Google Tag Manager, UTM discipline, offline conversion imports, and pixel/CAPI setup - you can spot when tracking is broken
Comfortable in HubSpot (or a similar marketing automation platform) for campaign reporting and lead-flow troubleshooting
Experience running structured creative, copy, and landing page tests - and killing losers fast
Data-first mindset: you can pull your own reports, extract actionable insights, and make confident optimization decisions
Clear written and verbal communicator - you can explain what happened, why, and what you are doing about it

Responsibilities

Campaign Management

Build, launch, and manage paid campaigns across Google, LinkedIn, Meta, Bing, and emerging channels
Pace budgets daily and weekly, and optimize bids, audiences, and keywords against cost-per-demo and pipeline goals
Maintain campaign hygiene: negative keyword lists, audience exclusions, account structure, and naming conventions
Ensure campaigns are aligned to our ICP, buying stages, and revenue impact

Creative and Landing Page Testing

Run a continuous testing program across ad creative, copy, formats, and landing pages
Partner with Brand and Content to brief and iterate on ad creative that converts
Monitor creative fatigue and refresh ads before performance decay

Tracking and Reporting

Maintain tracking hygiene across platforms: UTMs, conversion events, and CRM lead flow
Deliver clear weekly and monthly reporting on spend, demos, and pipeline by channel and campaign
Flag tracking or data-quality issues early and work with the Director and RevOps to resolve them

Experimentation

Propose and run tests on new audiences, ad formats, and channels
Bring a point of view: come to the table with hypotheses backed by data, and scale what works

Additional Information

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. We're building a team of smart, curious, and driven people who care about doing great work. It's the people at Dash that propel us forward.

We believe that great ideas come from different places. We're proud of the team we've built so far and are always looking for people who bring new ideas, experiences, and dedication as we continue to grow. If you are collaborative, thoughtful, eager to learn and grow, and are a hard worker, you'll fit right in here.

Dash Social's hiring practices are based on skills, potential and character, regardless of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect: