MM Social Media and Marketing Manager

Hubnest Inc.; Canada; A distancia; CAD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health coverage

Flexible working arrangements

Learning and development budget

Paid time off

Descripción de la vacante

Hubnest Inc. is seeking an experienced B2B digital marketing leader to build and own our brand presence across key verticals.

You will craft targeted narratives that reflect our twelve years of operational expertise, driving enterprise lead generation and attracting qualified talent. You will develop and execute a comprehensive content plan, manage multi-channel campaigns, host webinars, and optimize digital advertising for higher ROI.

Formación

• 5+ years of B2B digital marketing experience.
• 3+ years marketing technical enterprise software to niche vertical industries.
• Portfolio demonstrating copywriting and lead-generation campaigns.
• Proficiency managing LinkedIn accounts for B2B community building.
• Experience with marketing automation and CRM platforms (HubSpot preferred).
• Strong analytical skills with Google Analytics and social analytics.
• Graphic design skills using Canva or Adobe Creative Suite.
• Experience managing webinar platforms (Zoom Webinar or Demio).
• Bachelor's degree in Marketing, Communications, Journalism, or Business.

Responsabilidades

• Develop and execute a B2B social media strategy across LinkedIn, Twitter, and forums.
• Create, schedule, and publish content for case studies, whitepapers, blogs, emails, and ads.
• Lead end-to-end digital marketing campaigns to generate inbound pipeline.
• Coordinate and host industry webinars, promoting, prepping speakers, and follow-up.
• Monitor brand mentions and trends to identify timely opportunities.
• Manage digital ad budgets for Google Ads and LinkedIn ads to improve ROI.
• Analyze campaign performance using Google Analytics and CRM data.
• Collaborate with product teams to support launches and announcements.
• Develop and implement SEO strategies for core vertical solutions.

Conocimientos

B2B marketing

Content creation

Social media management

Copywriting

Lead generation

Analytics

Campaign optimization

Project management

Educación

Bachelor's degree in Marketing/Communications/Journalism/Business

Herramientas

HubSpot

Marketo

Salesforce

Google Analytics

Canva

Adobe Creative Suite

Zoom Webinar

Descripción del empleo

Hubnest builds vertical specific product engines for industries that require high operational precision. Founded in 2014, the company has spent twelve years embedded in the operational realities of the industries it serves, developing four purpose built products used by organizations across field services, political and civic operations, continuing care, and enterprise security.

This role builds Hubnest's brand presence across our specialized industries. You will craft targeted narratives that reflect twelve years of operational expertise, driving enterprise lead generation and attracting qualified talent.

What You Will Be Doing

• Develop, own, and execute a B2B social media strategy across LinkedIn, Twitter, and industry-specific forums.
• Create, schedule, and publish content that establishes Hubnest as a credible voice in operational technology.
• Write copy for diverse formats, including case studies, whitepapers, blog posts, email newsletters, and ad creatives.
• Manage the end-to-end production of digital marketing campaigns designed to drive inbound pipeline for the sales team.
• Coordinate and host industry-specific webinars, handling promotion, speaker preparation, and post-event follow-up.
• Monitor brand mentions, social engagement, and industry trends to identify timely marketing opportunities.
• Manage digital advertising budgets across Google Ads and LinkedIn Ads, optimizing for lower cost per acquisition and higher ROI.
• Analyze marketing campaign performance using Google Analytics and CRM data, presenting regular reports to leadership.
• Collaborate with the product team to support product launch campaigns and release announcements.
• Develop and implement SEO strategies to improve organic search rankings for our core vertical solutions.
• Engage with industry partners and clients on social platforms to foster community and brand loyalty.
• Ensure consistency in brand voice, visual identity, and messaging across all digital touchpoints.

What We Are Looking For

• 5+ years of B2B digital marketing, content creation, and social media management experience.
• 3+ years of experience marketing technical enterprise software or SaaS products to niche vertical industries.
• A portfolio demonstrating strong copywriting skills and successful lead-generation campaigns.
• Proficiency in managing corporate LinkedIn accounts and leveraging LinkedIn for B2B community building.
• Experience with marketing automation and CRM platforms (HubSpot preferred, or Marketo/Salesforce).
• Proven ability to translate complex, technical product features into value-driven marketing narratives.
• Strong analytical skills with hands-on experience using Google Analytics, native social analytics, and ad managers.
• Graphic design skills using Canva or Adobe Creative Suite to produce social assets and sales collateral.
• Experience managing webinar platforms such as Zoom Webinar or Demio.
• Strong project management skills and the ability to work independently in a remote environment.
• Bachelor's degree in Marketing, Communications, Journalism, or Business.

What We Offer

• Competitive compensation commensurate with experience
• Comprehensive health, dental, and vision coverage
• Flexible working arrangements
• Learning and development budget
• Paid time off and statutory holidays

Equal Opportunity Employment

Hubnest is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.