Senior Product Marketing Manager

PlanHub; Canada; Hybrid; CAD 100,000 - 150,000; Full time

Benefits offered by this job

Awesome company culture

Open time-off policy

Comprehensive benefits package

RRSP with company match

Job summary

A leading SaaS company in Canada is seeking a Senior Product Marketing Manager to drive the adoption of their platform among subcontractors. You will research user needs, create targeted messaging, and collaborate with cross-functional teams to enhance product offerings. The ideal candidate has over 5 years of experience in product marketing, particularly in B2B environments. This role offers an open time-off policy and a comprehensive benefits package.

Qualifications

• 5+ years in product marketing, ideally in B2B SaaS or marketplaces.
• Strong understanding of user research, positioning, and GTM.
• Proactive mindset, comfortable in fast-paced environments.
• A proactive mindset and comfort working in fast-paced, evolving environments.
• Familiarity with or interest in the construction or skilled trades space is a plus.

Responsibilities

• Research subcontractor behaviors and pain points.
• Craft trade-specific messaging for subcontractors.
• Create sales collateral and training materials.
• Plan and launch go-to-market strategies.
• Partner with Product to shape the roadmap.

Skills

Product marketing

User research

Messaging

Sales enablement

Collaboration

GTM strategy

Campaign planning

Sales enablement

Analytics

Communication

Job description

Overview

PlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.

We’re looking for a Senior Product Marketing Manager who is curious, collaborative, and passionate about driving adoption of SaaS products. This role will focus on PlanHub’s subcontractor audience—helping better understand their needs and translating those insights into effective go-to-market strategies and compelling messaging.

You’ll partner closely with Product, Sales, and Marketing to shape how subcontractors experience PlanHub and contribute to the growth of our supplier-side offerings. The ideal candidate is a strong communicator, comfortable with ambiguity, and excited to get hands-on with research, campaign planning, and enablement.

What you'll do to make an impact

• Research subcontractor behaviors, pain points, and motivations to inform product positioning and user experience.
• Craft clear, trade-specific messaging that highlights how PlanHub helps subcontractors find and win more work.
• Sales Enablement: Create focused collateral and training materials that equip sales and success teams to effectively support subcontractor needs.
• Go-to-Market Execution: Plan and launch go-to-market strategies for subcontractor-facing features and improvements to drive awareness and adoption.
• Partner closely with Product to help shape the roadmap

What will make you stand out

• 5+ years of experience in product marketing, ideally in B2B SaaS or marketplaces.
• Strong understanding of user research, positioning, and GTM fundamentals.
• Experience collaborating cross-functionally with Product, Sales, and Design.
• A proactive mindset and comfort working in fast-paced, evolving environments.
• Familiarity with or interest in the construction or skilled trades space is a plus.

What's in it for you

The opportunity to join a dynamic team that landed on the Deloitte Technology Fast 500 list and Inc. 5000 in 2024. You can make an immediate impact as PlanHub moves to dominate the industry!

• An awesome culture where you will be empowered, make an impact, and learn a ton.
• Open time-off policy.
• An excellent benefit package, including medical, dental, vision and life insurance.
• RRSP with a company match

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development