Marketing Manager

Martyn Bassett Associates Inc.; Toronto; Remote; CAD 60,000 - 90,000; Full time

Job summary

Martyn Bassett Associates Inc. is helping a profitable B2B SaaS serving higher education hire its first dedicated marketing lead. With a year-one playbook in place, you will build the engine from the ground up and drive ARR growth across channels.

Based in the GTA, this remote-first role requires hands-on HubSpot Marketing Hub experience, B2B SaaS marketing know-how, and comfort in owning a broad scope with occasional in-person events.

Qualifications

• Hands-on user of HubSpot Marketing Hub.
• Experience in B2B/B2B2C SaaS marketing focused on ARR growth.
• Integrated approach across email, ABM, content, social, events, webinars.
• Founding or solo marketer in a small company with broad scope and impact.
• Based in the GTA; remote-first with occasional in-person events.

Responsibilities

• Execute the marketing playbook and roadmap.
• Build the marketing engine from the ground up.
• Evolve strategy based on results and metrics.

Skills

HubSpot Marketing Hub

ARR growth

Multi-channel marketing

Founding/solo marketer

Based in GTA

Job description

Our client is a profitable B2B SaaS, serving higher ed. It's platform is built into the daily workflow of the institutions it serves, making it hard to replace and customers stay for years. Growth so far has come from referrals and word of mouth. New investment is now funding a clear growth plan. That means building out sales and marketing, bringing AI and automation into the product, and expanding beyond its home market. The team is small and has been together a long time, with very little turnover. Leadership works closely with the team and makes decisions quickly. The company is remote first and GTA based, with regular in-person time that's increasing.

The Opportunity:

Until now, marketing has been a collective effort across the founding team, with most new business coming inbound through referrals and word of mouth.

You will be the company's first dedicated marketing hire.

A year-one marketing playbook is already in place. It defines the roadmap and initial deliverables. Your job is to put it into action, build the marketing engine from the ground up, and evolve it based on what the results tell you.

The Skills/Requirement Needed to Succeed:

• 1) Experience as a hands on user of HUBSPOT MARKETING HUB
• 2) Previous experience working for a B2B or B2B2C SaaS product company where the goal of marketing campaigns is ARR growth.
• 3) A hands on marketer who understands how all the channels and components fit together to create impactful results. Email marketing, ABM, content, social channels, events and webinars.
• 4) Experience as a FOUNDING marketer or as the solo marketer in a small company. You love broad scope and making an impact on a business.
• 5) Based in the GTA. This is a remote-first company; however, occasional in-person events or meetings should be expected.