Digital Marketing - Lead Generation Manager

Whitecollars; Richmond; Sur place; CAD 120 000 - 160 000; Plein temps

Résumé du poste

Whitecollars is seeking a hands-on Digital Marketing - Lead Generation Manager to own the inbound demand generation and revenue marketing systems. You will build a scalable engine, optimize HubSpot Marketing Hub and Sales Hub, and drive improvements in lead flow, lifecycle management, and lead quality.

You will collaborate with Marketing, Sales, Engineering, and Leadership to ensure qualified opportunities convert and revenue visibility increases.

Qualifications

• 5+ years in Demand Generation or Revenue Operations.
• Experience with HubSpot Marketing Hub and Sales Hub.
• Experience in building email campaigns, nurture programs, lead scoring, segmentation, and automation workflows.
• Experience managing MQL-to-SQL in B2B environments.
• Strong CRM management, reporting, and analytics capabilities.

Responsabilités

• Own and optimize inbound demand generation and revenue marketing systems.
• Build and optimize scalable inbound lead generation engine.
• Manage and optimize HubSpot Marketing Hub and Sales Hub.
• Improve lead flow, lifecycle, and lead quality.
• Support quoting activity through better lead nurturing and sales alignment.
• Create dashboards and revenue visibility for leadership.
• Manage external marketing agencies and technology vendors.
• Establish accountability and measure performance across campaigns.

Connaissances

Demand Generation

Revenue Marketing

Marketing Operations

Sales Operations

Revenue Operations

HubSpot

CRM Management

Analytics

Stakeholder Management

Communication

Outils

HubSpot Marketing Hub

HubSpot Sales Hub

CRM systems

Description du poste

About the job Digital Marketing - Lead Generation Manager

Build the Revenue Engine Behind a Global Industrial Brand

Generating leads is easy.

Building a system that consistently turns technical interest into qualified opportunities, quoting activity, and revenue growth is much harder.

That's exactly what they're looking for.

Our client is seeking a hands‑on Digital Marketing - Lead Generation Manager to own and optimize the connection between marketing, sales, engineering, and revenue generation. This is an opportunity for a marketing professional who enjoys building systems, improving accountability, and creating measurable business impact—not simply launching campaigns and reporting on clicks.

If you're passionate about revenue marketing, HubSpot, sales alignment, and transforming data into growth, this role offers the chance to make a significant impact within a growing industrial manufacturing company.

Why This Opportunity Matters

At our client's, marketing is expected to contribute directly to business growth.

They're looking for someone who can create a structured and measurable demand generation engine that moves prospects through the entire customer journey—from initial awareness to qualified opportunity, quoting activity, and recurring revenue.

You'll work closely with Sales, Application Engineering, Design Engineering, and Leadership to ensure every qualified opportunity receives the attention, follow-up, and support required to generate commercial results.

This role is ideal for someone who wants ownership, visibility, and the opportunity to directly influence company growth.

About Our Client

Our client designs and manufactures high-performance mixers and agitators used in industrial process applications around the world. Our customers operate in industries including energy, chemicals, water treatment, mining, and natural resources.

What differentiates us is not simply our equipment—it's our ability to understand customer processes and deliver engineered solutions that improve operational performance and create measurable value.

As they continue to grow, they are investing in the systems, processes, and talent needed to strengthen our market presence and accelerate revenue growth.

What You'll Lead

As Digital Marketing - Lead Generation Manager, you'll take ownership of the company's inbound demand generation and revenue marketing systems.

Your focus will include:

• Building and optimizing a scalable inbound lead generation engine
• Managing and enhancing the HubSpot Marketing Hub and Sales Hub
• Improving lead flow, lifecycle management, and lead quality
• Supporting quoting activity through better lead nurturing and sales alignment
• Reactivating dormant accounts and strengthening recurring customer revenue
• Creating dashboards, reporting systems, and revenue visibility for leadership
• Managing external marketing agencies and technology vendors
• Establishing accountability and performance measurement across campaigns and initiatives

You'll also play a key role in improving communication and collaboration between Marketing, Sales, Application Engineering, Design Engineering, and Leadership teams.

What Success Looks Like

In this role, success is measured by outcomes—not activity.

You'll know you're making an impact when:

• Marketing-qualified leads consistently convert into sales opportunities
• Lead response times improve
• Quote activity increases from qualified opportunities
• HubSpot data becomes cleaner, more reliable, and more actionable
• Recurring customer revenue grows through account engagement initiatives
• Sales teams demonstrate stronger follow-up discipline
• Leadership gains clear visibility into pipeline and revenue performance
• Marketing investments generate measurable business results

Requirements

Required

• 5+ years of experience in Demand Generation, Revenue Marketing, Marketing Operations, Sales Operations, or Revenue Operations
• Advanced hands‑on experience with HubSpot Marketing Hub and Sales Hub
• HubSpot implementation and optimization experience
• Experience developing email campaigns, nurture programs, lead scoring systems, segmentation strategies, and marketing automation workflows
• Experience managing MQL-to-SQL conversion processes in a B2B environment
• Strong CRM management, reporting, and analytics capabilities
• Excellent communication and stakeholder management skills

Preferred

• Experience in industrial manufacturing, engineered products, OEM, process equipment, or technical B2B environments
• Experience integrating HubSpot with ERP systems, quoting tools, or sales automation platforms
• Account-Based Marketing (ABM) experience
• Experience reactivating dormant accounts and driving recurring revenue growth
• Experience leading inside sales teams or supporting sales operations
• Experience leveraging AI tools to improve marketing execution, CRM quality, or sales productivity
• Vendor management experience with agencies and external service providers

What Makes You Successful

• You'll thrive in this role if you're equally comfortable thinking strategically and executing tactically.
• You understand that successful demand generation requires more than campaigns—it requires process discipline, strong systems, sales alignment, and relentless optimization.
• You're highly proficient with HubSpot and enjoy building workflows, dashboards, lead scoring models, lifecycle processes, and automation systems that improve business performance.
• You have experience working in B2B environments and understand how to market technical products, engineered solutions, industrial equipment, or complex services.
• You're analytical, data-driven, and confident working with sales teams to improve lead conversion and revenue outcomes.
• Experience with manufacturing, industrial markets, OEMs, capital equipment, engineered products, or technical sales environments will be highly valued.

What's In It For You

• Opportunity to own and shape the company's demand generation strategy
• Direct exposure to leadership and company-wide decision-making
• High visibility and measurable impact on revenue growth
• Collaboration with technical, engineering, and commercial teams
• Opportunity to build scalable systems that influence long-term business success
• Competitive compensation package
• Career growth opportunities within a growing industrial manufacturer

If you're looking for a role where marketing is directly connected to revenue, where systems matter as much as creativity, and where your work will have a visible impact on business performance, we'd love to hear from you.