Media Planner

Sobeys; Halifax; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a proudly Canadian company that has made a significant impact in communities across the nation. This role focuses on managing ad inventory and developing strategic media plans to enhance advertising effectiveness. You'll collaborate with various teams and vendors, ensuring campaigns meet objectives while optimizing budgets. With a commitment to nurturing families and communities, this position offers a chance to contribute to a mission-driven organization that values its employees. Enjoy a comprehensive rewards package and a hybrid work model that promotes collaboration and work-life balance.

Benefits

Health and dental coverage

Life insurance

Short- and long-term disability insurance

Access to Virtual Health Care Platform

Employee and Family Assistance Program

Retirement and Savings Plan

10% in-store discount

Learning and Development Resources

Parental leave top-up

Paid Vacation and Days-off

Qualifications

• 3+ years experience at media planning and buying agency.
• Hands-on knowledge of different media buying platforms.

Responsibilities

• Manage overall ad inventory and ensure capacity for campaigns.
• Develop strategic media plans tailored to advertiser objectives.

Skills

Ad inventory management

Vendor relationship management

Deep understanding of Canadian digital media

Media plan development

Strong analytical skills

Communication skills

Project management

Experience with ad tech tools

Experience with media buying platforms

Education

Bachelor's Degree in Marketing or related field

Tools

GAM360

Job description

Requisition ID: 188838

Career Group: Corporate Office Careers

Job Category: Retail Media Network

Travel Requirements: 0 - 10%

Job Type: Full-Time

Country: Canada (CA)

Province: Nova Scotia

City: Halifax

Location: Halifax Office (CIBC)

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Here’s Where You’ll Be Focusing

• Manage overall ad inventory and ensure there is capacity to meet advertiser campaigns / annual commitments
• Develop strategic media plans tailored to advertiser objectives
• Execute media buys across various offsite digital platforms within RMN (e.g., search, social, display, video)
• Manage advertising budget and optimize spend across channels
• Utilize media expertise to develop recommendations for suppliers including allocation of budget across ad products, recommending and building audiences, and flighting strategy
• Meet and consult periodically with suppliers to understand priorities, ensure campaigns are running properly and hitting objectives, and share updates
• Help develop processes in order to quickly deliver media plans (e.g., audience sizing, inventory availability)
• Develop strategy and outreach plans for underserved / non-active clients
• Manage relationship with 3rd party vendors and agencies for offsite media (e.g., negotiate contracts, coordinate media planning & buying needs)

What You Have To Offer

• Ad inventory management and Vendor relationship management
• Deep understanding of Canadian digital media
• Hands on knowledge of different media buying platforms
• Media plan development for different campaigns
• Ad budget allocation across different ad products
• Ad inventory allocation
• 3+ years experience at media planning and buying agency
• Strong analytical, decision-making, project management, and communication skills
• Experience with ad tech tools (e.g., GAM360)
• Experience working at or closely with offsite advertising platforms

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.