Marketing Specialist

Givecloud; Quebec; Remote; CAD 50,000 - 70,000; Full time

Job summary

Givecloud, a software start-up in Canada, seeks a Marketing Specialist to enhance brand presence and support lead generation efforts. The role involves content creation, data analysis, and campaign management, with a focus on helping nonprofits succeed. Join a flexible and innovative environment that values your contributions and fosters inclusivity.

Benefits

Attractive benefits package

Progressive time-off philosophy

Flexible work from home

Qualifications

• 3+ years of experience in marketing.
• Hands-on experience with HubSpot or similar platforms.
• Experience in SaaS industry or working with nonprofits is an asset.

Responsibilities

• Develop content for web, email, social, and blog.
• Collaborate on paid media campaigns and analyze results.
• Support integrated campaigns and product launches.

Skills

SEO/SEM

Lead Generation

Paid Media Strategy

Data Analysis

Content Development

Tools

HubSpot

Job description

Givecloud is a software start-up based in Ottawa, Canada made up of industry experts and C-Suite Fortune 500 advisors. We’re passionate about using our collective experience, skills and industry knowledge to serve and rescue an underserved market—nonprofits.

Givecloud helps nonprofits focus more on their mission and less on administration with our best-in-class online fundraising tools.

The Role

We are looking for a creative and collaborative Marketing Specialist to join our growing team. In this role, you’ll work on initiatives that build our brand and support lead generation—from content development to campaign strategy to performance tracking. You’ll help shape how we communicate Givecloud’s impact, attract new audiences, and support nonprofit growth. If you're a marketing professional energized by meaningful work and excited to help shape a brand that’s making a difference, we’d love to hear from you.

What You’ll Do

• Plan, write, and repurpose content across a variety of channels (web, email, social, blog) that’s on-brand and focused on performance.
• Collaborate on paid media campaigns and analyze results to guide optimizations. You’ll work closely with agencies and internal stakeholders to drive qualified leads.
• Craft lead magnets and top-of-funnel content (landing pages, checklists, resources) to attract nonprofit audiences.
• Develop nurture email sequences that support lead conversion, onboarding and retention.
• Use HubSpot to manage lists, set up automations, build landing pages, and track campaign performance.
• Track and report on content and campaign performance, sharing insights to guide continuous improvement.
• Support integrated campaigns and product launches, from messaging to cross-functional coordination and project management.
• Contribute to SEO by optimizing content and identifying keyword opportunities.
• Coordinate with designers and third-party partners to deliver impactful, on-brand creative assets.
• Contribute to a consistent brand voice across all channels and content.

What You Bring:

• 3+ years of experience in marketing
• Working knowledge of SEO/SEM, lead generation, and paid media strategy
• Hands-on experience with HubSpot or a similar platform (list management, automations, analytics) considered an asset.
• An eye for design and visual storytelling
• You’re organized, curious, and data-minded—you like to know what’s working and aren’t afraid to suggest a new idea or pivot when needed.
• Having experience in the SaaS industry, or working with nonprofits, is considered an asset!

Why Join Us:

• Immerse yourself in a supportive and innovative company culture that values asynchronous work and remote collaboration.
• Your voice will be heard, your contributions valued, and you'll be empowered to make a lasting impact.
• Apply your technical skills to solve creative and challenging problems that contribute to meaningful causes.
• Take ownership of your tasks, your successes, and even a stake in the company's growth.
• Enjoy an attractive benefits package and a progressive time-off philosophy.
• Embrace the flexibility of working from home within a well-established virtual team that’s always been a key component of our environment

We are dedicated to cultivating an inclusive workplace where diversity is celebrated, and every individual feels valued, respected, and empowered to contribute their unique perspectives and talents.

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